The Online Power of Mothers
June 8, 2009
34 Million Moms Are Online
Keeping up with their children keeps moms on the leading edge of new technologies and online activities. In fact, they are among the most savvy of all online users.
They are also one of the larger user groups online.
eMarketer estimates 34 million mothers in the US go online at least once a month.
Moms are the key decision-makers for many family purchases, and increasingly the information they obtain and activities they engage in online affect those decisions.
They shop for their kids–and themselves, and when they find something great for their family, they talk about it, not only with their family and friends, but often with a much broader online audience.