The Power of Secret Identities to Transform Your Life
What if the games you played as a child were the greatest gift to helping you achieve more today?
Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion or whatever captured their imagination.
And yet, that natural creativity is slowly squeezed out of us because we think it’s childish or it’s ‘time to grow up.’ Now, Todd Herman–backed by scientific research and countless stories from the real world–will show you how to tap into the human imagination to unleash a new version of yourself, ready-made to kick-ass.
Herman has been coaching champions in every field for over twenty years, and he’s helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World. While anyone attempting ambitious things faces adversity, resistance and challenges, Herman, asks anew question: “Who or what needs to show up to make success inevitable?”
In The Alter Ego Effect, Herman shows you how to activate the Heroic Self already nested inside of each of us, through countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives and historical figures. He reveals that you may not be using those traits in the moments when you need them the most. From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter-Egos.