How to Make Community your Competitive Advantage
Have you noticed the growing significance of community in the business world? The Business of Belonging by David Spinks delves into this movement, highlighting the power of genuine connections and a sense of belonging for customers. Spinks, with over a decade of experience in community building, provides a roadmap for entrepreneurs to capitalize on creating their own communities.
The book offers a step-by-step model for creating and measuring communities that drive business growth and covers essential concepts such as how community drives measurable business value and what the appropriate metrics are, as well as high-level community design and practical engagement techniques.
This comprehensive guide is perfect for founders and entrepreneurs who want to better understand the value and opportunity of community or level up their existing communities.
Spinks emphasizes that attracting and retaining community members who are also loyal customers, brand evangelists, and leaders is the goal for today’s connected businesses. By creating a sense of belonging and authentic connections with customers, businesses can scale and growth in today’s unique market.
In The Business of Belonging, you’ll learn:
- Value of Community: Understand how engaged communities drive tangible business value and contribute to measurable growth.
- Metrics for Success: Learn the appropriate metrics and KPIs for evaluating the effectiveness of your community-building efforts.
- Community Strategy: Gain a step-by-step model for strategically planning, creating, facilitating, and measuring communities that align with your business goals.
- Engagement Techniques: Discover practical engagement techniques and strategies to foster a sense of belonging and loyalty among community members.
- Case Studies and Real-World Examples: Explore case studies and real-world examples of successful community-driven businesses, providing valuable learning opportunities.
About The Business of Belonging Author, David Spinks
David Spinks, a leader in the community-driven business movement, began his journey at th age of 14 when he created his first online community for his favorite video game, Tony Hawk’s Pro Skater 4.
Since then, David has dedicated his life to empowering others to build thriving communities. Spinks has trained and advised prestigious companies like Google, Facebook, Udemy, Waze, and Airbnb on the art of community-building.
As the co-founder of CMX, a platform where over 20,000 community professionals gather and learn, Spinks has fostered a nurturing environment for community growth. He also hosts CMX Summit, the largest conference in the community industry.
In 2019, CMX was acquired by Bevy, where Spinks assumed the role of VP of Community, guiding companies in launching and scaling event-driven community programs.