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You are here: Home / Recommended Reading / Do It! Speaking

Do It! Speaking

April 20, 2026 By Jeremy Shapiro

Do it! by David Newman

As an entrepreneur, your ideas only create impact if people actually hear them. Do It! Speaking by David Newman is a practical guide to turning your expertise into a speaking platform that builds visibility, credibility, and real revenue.

It’s written for people who have something valuable to say and want to get paid for saying it. The book is built around 77 bite-sized chapters, so you’re not wading through theory.

Each section gives you something actionable you can apply right away to your speaking business. Newman covers everything from positioning and packaging your message to prospecting, outreach, and closing speaking deals.

What makes this book relevant for entrepreneurs is the revenue angle. Newman doesn’t treat speaking as a nice-to-have side activity. He shows you how to build it into a legitimate income stream that also amplifies everything else you’re doing in your business.

Your ability to communicate your value is one of the most powerful business assets you have. Whether you’re pitching to clients, presenting at conferences, or building a personal brand, Do It! Speaking helps you sharpen how you show up and how you’re remembered. Better messaging leads to better opportunities, plain and simple.

Newman has delivered over 600 presentations since 1992, so this isn’t a book full of untested advice. He shares the inside track on what actually works in today’s speaking market, both in-person and virtual. For entrepreneurs who want to dominate their marketplace, this is the playbook.

As an entrepreneur, reading Do It! Speaking, you will learn:

  • Building Your Speaking Platform: How to position yourself as the go-to expert in your space and turn your knowledge into a speaking-driven revenue stream that works alongside your business. Commercializing Your Expertise: How to package your ideas and insights so they attract paid speaking opportunities, rather than waiting for the right people to discover you on their own.
  • Prospecting and Outreach: How to find, approach, and close speaking gigs the right way, so you’re consistently growing your visibility and filling your calendar with the right audiences.
  • Strengthening Your Message: How to articulate your value clearly and compellingly, so every time you speak, whether on a stage, a podcast, or a sales call, people remember you and want more.
  • Expanding Reach and Revenue: How to use speaking as a multiplier for your entire business, building credibility, attracting better clients, and opening doors that cold outreach and advertising simply can’t.
“In Do It! Speaking, David Newman once again beautifully breaks down the complex to bite size actionable tasks that any reader can do. If you’re looking to grow your speaking business, David shares step by step what to do, how to do it, and the stories of fellow speakers who’ve used the exact tactic described for their business. Full of great resources in a gorgeously laid out book, this is a must read (and implement) book for any speaker looking to thrive in the business of speaking.”
Jeremy Shapiro

Jeremy Shapiro

Author, Your Business Growth Playbook
Purchase “Do It! Speaking”

About Do It! Speaking Author, David Newman

David Newman Author of Market Eminence

David Newman is a nationally recognized keynote speaker, a Certified Speaking Professional, and the host of The Selling Show, a globally top-ranked podcast.

David has spent decades helping entrepreneurs and executives build bold personal brands that drive real business growth. His focus is always on practical, no-fluff strategies that move the needle.

He is also recognized as a leading authority on Market Eminence, the art of becoming the go-to expert in your space. David advises founders, CEOs, and consultants on how to raise their visibility and turn their expertise into influence. His work has been featured in Forbes, Fast Company, Entrepreneur, and CNBC.

He’s the author of Do It! Marketing, Do It! Speaking, and Do It! Selling, with international reach across multiple markets. Since 1992, he has delivered more than 600 presentations for companies ranging from mid-market firms to Fortune 500 giants. If you want to build a speaking platform that actually grows your business, Newman has walked that road himself.

Filed Under: Recommended Reading

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