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You are here: Home / Recommended Reading / Mastering Workshops That $ell

Mastering Workshops That $ell

August 4, 2025 By Jeremy Shapiro

Workshop that sell

Mastering Workshops that $ell introduces business owners to a proven, virtual selling methodology designed for the modern world. The book reveals how online workshops have become one of the most powerful ways to attract new clients and drive sales.

For entrepreneurs looking to grow in a virtual-first economy, this is an essential read.

Author Ted Miller III walks you through every stage of the workshop selling process, from preparation to creating killer content. Each chapter is packed with actionable insights and practical examples you can apply right away.

These strategies help transform your expertise into real revenue for your business.

You’ll discover why even the smallest adjustments in your workshop approach can create significant results. The book highlights “hot topics” and distinctions that help set your business apart.

Business owners will find a step-by-step formula for hosting engaging, high-converting online workshops. You’ll learn how to build trust, pitch your offers naturally, and motivate attendees to take action. These skills are critical if you want to convert more prospects without feeling pushy or salesy.

Ultimately, Mastering Workshops that $ell is about implementation and execution. The author emphasizes that knowledge alone isn’t enough – action is what grows your business. If you want to innovate, scale, and create lasting impact as a business owner, this book will help you do it.

As an entrepreneur, reading Mastering Workshops that $ell, you will learn:

  • Ted’s Workshop Framework: How to design a clear step-by-step virtual workshop that converts attendees into clients.
  • Audience Engagement: Techniques for capturing attention and building rapport with participants from start to finish.
  • Compelling Content: How to craft and deliver impactful material that demonstrates your expertise and solves real problems.
  • Effective Pitching: Strategies for seamlessly presenting your offer and inspiring confident decisions without feeling pushy.
  • Follow-Up Systems: How to nurture leads and turn workshop participants into loyal, paying customers.
  • Scaling Blueprint: Methods to refine, replicate, and grow your workshop model for continuous business growth.
“In Mastering Workshops that Sell, Ted Miller III expertly introduces his process for not just filling webinars and virtual presentations, but elegantly crafting them to convert attendees into paying customers. He reveals his iterative process that got him from expensive-to-run in-person events flying from city to city and never being at home (it’s not as glamorous as it sounds) to low converting virtual seminars and then step by step up to higher converting presentations that not only got more attendees to register (hello, lead gen!) but more sales than ever before. If you’re looking for a step-by-step guide to generating more leads – and more sales – with an actual action plan, grab your copy of Mastering Workshops that $ell today.”
Jeremy Shapiro

Jeremy Shapiro

Author, Your Business Growth Playbook
Purchase “Mastering Workshops that $ell“

About Mastering Workshops That $ell Author Ted Miller III

Ted MIller III author of Workshops that sell

Ted Miller III is the CEO of TrainingMastery3 and a passionate advocate for entrepreneur growth. For more than twenty years, he has helped 25,000 business owners around the world accelerate results.

Ted’s mission is to guide entrepreneurs beyond their limits and toward sustainable, profitable success.

Throughout his career, Ted has partnered with industry legends like Tony Robbins and Chet Holmes.

He’s helped create breakthrough training and coaching programs that reshape how business owners achieve their goals. Ted believes in driving not just financial growth, but also meaningful change and legacy.

As Chief Business Revolution Officer, Ted leads a dedicated team of consultants and coaches. Together, they empower business owners to overcome obstacles, refine their strategies, and implement winning systems.

For anyone seeking advanced, real-world tactics to grow their business, Ted’s approach is both practical and transformative.

Filed Under: Recommended Reading

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