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You are here: Home / Marketing / Michael Jackson’s Numbers Go From Negative to Positive in Days

Michael Jackson’s Numbers Go From Negative to Positive in Days

July 4, 2009 By Robert Estupinian

As the talk about Michael Jackson’s passing continues to take priority in most of American media, it is interesting to note how the public has changed their opinion of the late performer.  On July 3rd 2009, Billboard presented some information gathered by Nielsen company that demonstrated the dramatic shift in the public’s opinion about Michael Jackson.

The numbers are interesting especially given the short time between the initial findings and the subsequent findings.


Here we see negative ratings of 31% being reported days before his death changing to a positive 47%.

The power of the online community is powerful. 

As this chart shows the topic of his death controlled a large amount of traffic on the internet.

Filed Under: Marketing, Social Media Tagged With: Michael Jackson, online ratings, PR

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