Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones is a practical guide with the tools and techniques needed to communicate effectively in both personal and professional settings. The book is organized into five parts, each covering a different aspect of effective communication. The first part of the book focuses […]
Leading vs. Lagging Indicators: Driving Success With Leading Indicators
When it comes to leading and lagging indicators in business, a great way to think about them is through the athlete analogy. While every athlete wants to WIN, they can’t change the outcome of a match or competition once it’s over; the result is what it is. Win or lose, all that remains is simply […]
Oversubscribed: How To Get People Lining Up To Do Business With You
You want your business to be the hottest thing in town, right? That’s what “Oversubscribed: How To Get People Lining Up To Do Business With You” can help you to get. Author Daniel Priestly spills all the secrets on how to create wild demand for what you offer. Imagine having people lining up, practically begging […]
Hooked: How to Build Habit-Forming Products
Hooked is Revised and Updated, Featuring a New Case Study! Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model – a […]
Creating a Marketing Calendar To Grow Your Business
One of the biggest challenges us business owners face with marketing is being consistent with engaging, strategic marketing to actively grow our businesses. Marketing is often lacking – or haphazard at best – and even if there’s tracking in place, marketing typically ends up being reactive instead of proactive. Almost half of all small business […]
Funnels for E-Commerce Businesses
Funnels for e-commerce businesses are quite different than a funnel for coaches, consultants, and higher-end 1:1 services. With an e-commerce funnel, you’ll typically have a visitor come to your site, ideally opt-in, add items to their cart, and checkout online using their credit card. 24 hours a day. 7 days a week. While you sleep. […]
Funnels for Coaching / Consulting Businesses
Funnels for coaching, consulting, or higher-end 1:1 services businesses are unique from a typical e-commerce funnel where someone visits your landing page, opts in, and then purchases online using their credit card. Coaching funnels are more nuanced typically with a lower volume of higher quality leads that require a higher level of touch to get […]
The Direct Mail Revolution
How to Create Profitable Direct Mail Campaigns in a Digital World In our digital world, it’s easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the […]
How Discounting Your Products is More Disastrous Than You Can Imagine
“20% Off!” “Buy One, Get One Free!”, “Black Friday Sale!” “… Going Out of Business!” Your discount promotions are gutting your business – and you might not even know it. We see promotions all the time where companies discount their products and services, but those businesses never share what that actually means financially behind the […]
Business Growth Conferences 2023
2023 is here and conference season is upon us. As more businesses continue to use content marketing, social media marketing, and digital marketing to grow their businesses, it’s time to choose which business growth conferences you’ll be attending in 2023. But first, are business growth conferences the right fit for you and your business? Not […]
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