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You are here: Home / Archives for Marketing

Oversubscribed: How To Get People Lining Up To Do Business With You

November 6, 2023 By Jeremy Shapiro

Oversubscribed: How To Get People Lining Up To Do Business With You

You want your business to be the hottest thing in town, right? That’s what “Oversubscribed: How To Get People Lining Up To Do Business With You” can help you to get. Author Daniel Priestly spills all the secrets on how to create wild demand for what you offer. Imagine having people lining up, practically begging […]

Filed Under: Lead Generation, Marketing, Recommended Reading

Hooked: How to Build Habit-Forming Products

October 18, 2023 By Jeremy Shapiro

Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked is Revised and Updated, Featuring a New Case Study! Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model – a […]

Filed Under: Marketing, Recommended Reading, Sales

Creating a Marketing Calendar To Grow Your Business

August 16, 2023 By Jeremy Shapiro

Creating a Marketing Calendar To Grow Your Business

One of the biggest challenges us business owners face with marketing is being consistent with engaging, strategic marketing to actively grow our businesses. Marketing is often lacking – or haphazard at best – and even if there’s tracking in place, marketing typically ends up being reactive instead of proactive. Almost half of all small business […]

Filed Under: Events, Lead Generation, Marketing, Workshops Tagged With: featured marketing

Funnels for E-Commerce Businesses

August 14, 2023 By Jeremy Shapiro

E-Commerce Business Funnels

Funnels for e-commerce businesses are quite different than a funnel for coaches, consultants, and higher-end 1:1 services. With an e-commerce funnel, you’ll typically have a visitor come to your site, ideally opt-in, add items to their cart, and checkout online using their credit card. 24 hours a day. 7 days a week. While you sleep. […]

Filed Under: Articles, Lead Generation, Marketing, Sales

Funnels for Coaching / Consulting Businesses

August 2, 2023 By Jeremy Shapiro

Coaching Funnels

Funnels for coaching, consulting, or higher-end 1:1 services businesses are unique from a typical e-commerce funnel where someone visits your landing page, opts in, and then purchases online using their credit card. Coaching funnels are more nuanced typically with a lower volume of higher quality leads that require a higher level of touch to get […]

Filed Under: Articles, Lead Generation, Marketing, Sales

The Direct Mail Revolution

May 2, 2023 By Amanda Bizzinotto

How to Create Profitable Direct Mail Campaigns in a Digital World In our digital world, it’s easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the […]

Filed Under: Marketing, Recommended Reading

How Discounting Your Products is More Disastrous Than You Can Imagine

March 13, 2023 By Jeremy Shapiro

Discounting Dangers

“20% Off!” “Buy One, Get One Free!”, “Black Friday Sale!” “… Going Out of Business!” Your discount promotions are gutting your business – and you might not even know it. We see promotions all the time where companies discount their products and services, but those businesses never share what that actually means financially behind the […]

Filed Under: Advertising, Articles, Finance, Marketing, Pricing, Sales, Small Business Tagged With: featured marketing

Business Growth Conferences 2023

December 22, 2022 By Jeremy Shapiro

Business Growth Conferences 2023

2023 is here and conference season is upon us. As more businesses continue to use content marketing, social media marketing, and digital marketing to grow their businesses, it’s time to choose which business growth conferences you’ll be attending in 2023. But first, are business growth conferences the right fit for you and your business? Not […]

Filed Under: Articles, Conferences, Marketing

Multiplying Your Leads, Customers, and Sales with Ben Morris

December 14, 2022 By Jeremy Shapiro

Ben Morris

Every potential customer begins as a suspect. Some of those suspects become prospects. Some of those prospects become customers. So how do you get more – and better quality – suspects to discover your business, become prospects, and convert to your best quality customers? How can you use data from the initial coldest traffic all […]

Filed Under: Events, Featured Speakers, Lead Generation, Marketing

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