Danielle Johnson launched Realm Candles in September of 2020 after teaching herself the process using YouTube videos. Her collection of soy-wax candles has delicious scents like Lemonade, Honey, and Rosé, packaged in stylish minimalist packaging. It’s not easy to start a business during a pandemic, so Johnson opted to launch her business on the video-sharing […]
Reddit Advertising Guide for Business
With 1.8 billion page views per month, Reddit generates a lot of traffic. And with 130,000 communities covering every possible topic, Reddit is the world’s largest community website that can offer targeted advertising opportunities to maximize your budget and snag those customers you’ve been dreaming about. What Can Businesses Do with Reddit in 2022? If […]
The Art of Replicating Your Ideal Clients
The Perfect Client: Who Do You Want to Work With? We’re all guilty of it: playing favorites with certain clients. There are always going to be clients that you mesh well with, whether that is due to compatible personalities, clients who pay well and on time, or clients who seem to understand you and your […]
How to Improve Your Business Credit Score
“Business has only two functions – marketing and innovation.” – Peter Drucker. Peter Drucker was about right about business only having two function. However… for this to be possible, your business needs cash, and lots of it. When you don’t have the necessary funds to achieve your marketing and innovative goals, the next best option […]
Why Content Marketing Is Important for Your Business
When Bill Gates famously coined the phrase “Content is King” in 1996, he already envisioned how the new world would be shaped by content. Why? Competition is stiff amongst businesses today. It is commonplace for business owners to invest in different strategic campaigns to engage both their old and new customers, boost leads, and generate […]
Email Marketing That Doesn’t Make You Sick in Your Mouth
While email is the #1 sales generation channel for most companies, too many businesses don’t build campaigns with strategies focused on conversions and making email marketing work in the modern world. So, how do you apply proper email marketing strategies for their quickest win…? Who can help? You might know them as hosts of the […]
Blue Ocean Strategy
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, […]
How to Create a Killer Social Media Strategy
Most businesses are on social media – including 97 percent of all Fortune 500 enterprises – and almost all of them have one thing in common – an impressive social media strategy. Why Have a Social Media Strategy? The power of social media cannot be neglected but… you can’t get real results without a proper strategy. […]
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