Bay Area Mastermind®

Upgrade Your Systems with Tonya Aiossa

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Last time Tonya presented at Bay Area Mastermind, she shared her knowledge on developing and utilizing systems to clear your schedule for working on your business rather than in your business.

This December, Tonya is back to show you the system upgrades she’s executed at Asandia in the last two years to get more consistent results in less time with her team.

Join us at our December Mastermind and learn how to:

  • Re-home your systems so they’re easy to navigate, learn, and locate again and again, a keystone to systems adoption by your team.
  • Train thinking – not doing – and save yourself the frustration of having to make all the decisions, over and over again.
  • Consolidate feedback to better ROI your time in the manager/supervisor role and help everyone make the most of each learning opportunity.

If you’ve spent many hours fine-tuning and refining your systems, only to find that your team is still “winging it” time and time again, leaving you to fight the fires, then you’ll love Tonya’s way of training systems thinking across your team.

Tonya Aiossa presenting at the Bay Area Mastermind

Join us on December 18th to learn how to build that dream team you’ve always wanted for your business.

Tonya Aiossa is a Certified Level 7 Systems Implementation Specialist.

She currently serves as the Chief Ringleader of Asandia, Corp., and she consults to help unstick and unbury business owners from maintenance work so they can focus on their creative pursuits instead.

Apply to Test-Drive our December 18th Mastermind Meeting today!

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Lessons from Village Enterprise with Lucy Wurtz

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Join us on January 17th as we hear from Lucy Wurtz, Director of Development and Marketing at Village Enterprise.

You’re probably aware of the challenges of starting a business in the Bay Area and United States; lead generation, managing teams, work-life balance, etc…

But there are a whole host of issues facing many of the entrepreneurs around the world that we never have to face; like finding a safe place to put the money your business generates.
Lucy Wurtz - Village Enterprise

Village Enterprise takes this and other major obstacles to success into account as they mentor and foster entrepreneurs out of extreme poverty in East Africa.

Lucy will be telling us about Village Enterprise’s four-pronged model that works:

  • Initial training to prepare entrepreneurs
  • Micro-grants as seed funding
  • Ongoing mentoring of entrepreneurs
  • And the formation of small business savings groups

This model has been proven successful over and over since 1987, helping to start over 25,000 businesses, 75% of which remain in business after four years.

In this talk, Lucy will discuss what you can learn from this holistic approach to entrepreneurship, as well as how you can contribute to the efforts of Village Enterprise.

More About Lucy

Lucy’s dream is to infuse the African values of community, collective responsibility, humor and perspective, and the wisdom of elders into Silicon Valley culture. When not at work, Lucy is reading novels and history, hiking in the hills, or hanging out with family and friends.

Apply to Test-Drive our January 17th Mastermind Meeting today!

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Utilizing Systems with Tonya Aiossa

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You’ve heard it many times before… You’ve probably even said it yourself.

“I’d be doing so much more for my business…if only I had more time.”

Tonya Aiossa will be joining us for December’s Bay Area Mastermind meeting to talk about how utilizing systems in your business can help you find the time to do more for your business.

How can you use systems to find more time?

Even owners and managers who agree that systems are the way to consistent results (think Michael Gerber’s The E-Myth Revisited and Gino Wickman’s Traction) can still end up struggling with having way too much to do.

When presented with this syndrome, Tonya checks for two typical cases:

1) the under-documented owner who wonders why no one on their team can do anything without having their hands held, or

2) the over-documented owner who wonders why no one on their team ever reads their 900-page tomes.

Both of these business owners suffer from the same problem; they’re micromanaging.

One is doing it by mouth and meeting, telling everyone what to do on the fly. The other is doing it with their fancy manuals, writing down everything that comes to mind. But neither can anticipate every variable of the scenarios that their team members will be faced with each day in operations.

This is why every time something comes up that doesn’t look exactly like what they said or wrote, it lands back on their desk as a problem they have to solve or a decision they have to make…themselves.

Tonya Aiossa

These problems and decisions are the time-suck that determine the upper limits of business success. Business owners can only solve so many problems and make so many decisions on a day-to-day basis, and yet problems must be solved and decisions must be made.

Without systemizing the processes of problem-solving and decision-making so they can be properly delegated to empowered and accountable team members, at a certain point there’s no room for business growth.

In this talk, Tonya will take you through the steps to reclaiming your entrepreneurial time, energy, and creativity through systemizing. She’ll cover:

  • Documenting The Right Systems The Right Way
    • Perhaps you know the “why,” but do you know the “who, what, where, when, and how” of systemizing your business?
  • Systemizing Decision-Making
    • The “governance” of systems, and how it can help you spend more time working ON, rather than IN, your business.
  • Systemizing Problem-Solving
    • The 5-step system everyone in your business should be using to keep the work off of your desk, and on the team member’s desk to which it belongs.

Join us on December 13th to learn how to get back to the entrepreneurial function in your business.

Tonya Aiossa is a Certified Level 7 Systems Implementation Specialist. She currently serves as the Chief Ringleader of Asandia, Corp., and she consults to help unstick and unbury business owners from maintenance work so they can focus on their creative pursuits instead.

Apply to Test-Drive our December 13th Mastermind Meeting today!

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Developing Business Credit with David Mostny

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Suppose you could secure capital for your business – even your start-up – without having to personally guarantee the line of credit or loan?

How powerful of an advantage would this be for you and your business?

Business credit is a critical benefit that shifts responsibility and liability to the corporation protecting one’s personal assets effectively doubling the current credit being extended to you.

David Mostny, founder of Credit Masters Corporation.

Join us for a sit-down with Bay Area Mastermind member David Mostny, the founder of Credit Masters Corporation, to discover the credit-building steps you need to know to move your business forward.

As David says: “We cut the fog that most banks put between borrower and lender.”

David will be sharing with us “What the banks will never tell you” including:

  • How to build business credit and credibility.
  • How to get approved for funding.
  • How to access your current business credit status and accuracy as is being reported.
  • How to get approved for business credit.
  • How to build your business credit from $50,000 to 5 million or more.
  • How to secure even more funding for your business, without having to put up your heart and lungs as collateral.

David Mostny, President of Credit Masters Corp is a seasoned financial strategist with expertise obtaining and development of business credit and financing without a personal guarantee. Known as a problem solver David has transformed thousands of businesses often exceeding client’s expectations.

As a cofounding member of the San Francisco Global Trade Council, with the San Francisco Chamber of Commerce, David co-led a delegation of California business leaders (E & J Gallo, Gap, Bank of America, McKesson, Levi Strauss, Bechtel, Ernst & Young, Chevron) to Eastern and Central Europe providing expertise in Market Entry Distribution channels and engineering financial mechanisms to secure hard currency payments.

Thunderbird American Graduate School of International Management invited David to their campus several times to speak at their Countertrade/OffSet Program Seminar to CEOs of Fortune 500 companies through the lens of a practitioner.

David also lent his experiences/expertise in the Apple University/Apple Inc. Workshop in Non-Conventional Strategies for Countertrade and Offset Trade.

David is passionate about business financing, enjoys speaking and sharing his vast knowledge base in negotiating with financial institutions by educating business leaders nationwide.

Apply to Test-Drive our November 15th Mastermind Meeting today!

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Virtual Assistant (VA) Outsourcing with Daven Michaels

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What if you could free up your time to focus on what needs your attention most and have a “virtual assistant” handle the rest?

Imagine your assistant expertly handling your Social Media, Facebook, Twitter, Article Marketing, Video Marketing, Blogs, Social Bookmarking, Linkedin, Research, Telemarketing, Customer Support/Service, and much more…

Join us as we welcome special guest speaker Daven Michaels, CEO of 123Employee and New York Times Best Selling Author, where we’ll deep dive into the world of outsourcing overseas with Virtual Assistants – or “VAs” as they’re commonly known.

Daven will be sharing with us:

  • How to find, screen, hire, manage, and monitor Virtual Assistants
  • The big “Gotchas” and pitfalls to look out for when hiring a VA
  • How to train your VAs for success
  • “General” VAs vs “Specialized” VAs
  • Outsourcing to a VA agency vs. using a VA placement agency vs. hiring VAs directly
  • YOUR Questions and Live Q&A

Known by his peers as a genuine “Super Entrepreneur” Daven Michaels, CEO of 123Employee and New York Times Best Selling Author, producer and entrepreneur has made a career of living the American Dream. His claim to fame is his number of diverse business successes. He has been a best-selling music and television producer, author, speaker and entrepreneur.

Daven Michaels, 123EmployeeDaven Michaels is known for his New York Times best-selling book “Outsource Smart: Be Your Own Boss … Without Letting Your Business Become the Boss of You“, is considered to be the “Father of the Electronic Music Scene” in the United States, was named the biggest club promoter in the nation, throwing parties for as many as 20,000 people a night, has shared the stage as a speaker with such notables as President Bill Clinton, Mark Victor Hansen, Brian Tracy, Dean Graziosi, Les Brown and many others, and started a telecommunications company, which expanded to 60 cities in the United States before being sold.

In 2006, Michaels founded 123Employee, an overseas outsourcing firm based in the Philippines that offers virtual assistants to small and medium-sized businesses and is a sought after expert in the world of outsourcing and virtual assistants (VAs).

Ready to find out about the Magic of Virtual Assistants and how to outsource to VAs? Want to have a chance to ask Daven your live questions during our Mastermind Q&A?

Apply to Test-Drive our September 20th Mastermind Meeting today!

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Make Your Customers Stick with Lance Shuldberg

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You worked hard and spent time, effort, and money to acquire each prospect and customer.  The key is making them stick with top notch customer engagement. 

Have you made the shift from transactional and mass marketing, to personalized and meaningful individualized engagement?
This is about connecting with customers over time in a multi-channel method that speaks to them uniquely based on their business.

Lance Shuldberg
Lance Shuldberg, DilogR

Today, more than ever before, this includes social media. The days of touch-point contact are gone, and here to stay are social media conversations surrounding your product.

Furthermore, the customer decides when, how, and if to communicate. They are in control. This means that the tools you use should not only be highly visible; they should be fun!

One content platform is DilogR that enables marketers to generate leads, segment prospects, and engage customers using surveys, quizzes, video, and other interactive content.

Lance Shuldberg is a true marketing technologist. He is an expert in video technology, interactive content marketing, and marketing automation.  As Product Strategist at DilogR, Lance specializes in creating Wow experiences for customers, prospects, and partners.

At our upcoming Mastermind Meeting, Lance will be joining us as a guest presenter and is going to show us how to use their video technology, slides, assessments and quizzes to…

Make Customers and Prospects Stick

Of note, Lance will share with the Mastermind:

  • Best practices for engaging  and segmenting prospects and customers with quizzes (including BUZZFEED style persona quizzes).
  • How to integrate quizzes and surveys with Infusionsoft.
  • Best practices for effective video marketing campaigns.
  • How to create more engaging video content that actually gets through to your potential customers.
  • How to use video effectively inside of your membership site.
  • How to add interactive content (quizzes, questions, branching, chaptering, etc.) to videos and dramatically improve audience engagement.

Apply to Test-Drive our June 16th Mastermind Meeting today!

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Improving Your Digital Publishing with Nick Night

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Is your digital content generating results??

It could be with the right tools in place to promote and market your product to your customers on a consistent and semi-automated basis.

With the many digital channels it can be a challenge to keep fresh and meaningful offers in front of your customers. The combination of a good publishing platform and these 12 tips will set you down the path for growth and engagement!

12 ways to improve your digital publishing strategy:

  1. Collect email addresses from every single customer
  2. Complete anti-piracy protection means your business stays in business
  3. Schedule pages or chapters to be released automatically over time
  4. Sell bonus chapters, videos or other content from within your product
  5. Insert promotions, upsells or advertisements for loyalty marketing
  6. Turn any product into a membership and get paid every month
  7. Package your products into unlimited bundles
  8. Create exclusive, private distribution products
  9. Transform your book into an e-course by unlocking chapters based on test scores
  10. Include a private community for fans or customers in your product
  11. Generate one-time use codes for promotions, giveaways and to link your physical products to their digital companions
  12. Build a sales team with our included affiliate network

Now, how about that digital publishing platform?

Revizzit, is an option that gives you the tools to create and sell ANY kind of digital product: ebooks, videos, e-courses, audio books, software files, or even monetize a website or web page.

And because your product is “live-connected” to your customer, you can make a change at any time – add pages, update text, add media, delete outdated content – and instantly change every copy in enick_night_cropxistence!

Nick Night is CEO and Co-Founder of Revizzit, the publishing platform for Live-Connected products. After experiencing difficulties with piracy, unauthorized sharing, and ineffective digital distribution methods, Nick was inspired to build the platform that would finally allow creators and entrepreneurs to have a viable, flexible, and most importantly, profitable way to sell e-books, videos, e-courses and software. As a milestone toward that goal, Revizzit was recently named one of the top 100 companies in the digital content industry.

RSVP below to join our Mastermind Meeting to hear from Nick as well as our other group members! It’s time to take control of your platform, increase your leads, generate passive revenue, and create amazing products that engage your customers!

Apply to Test-Drive our May 19th Mastermind Meeting today!

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