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How Discounting Your Products is More Disastrous Than You Can Imagine

March 13, 2023 By Jeremy Shapiro

Discounting Dangers

“20% Off!” “Buy One, Get One Free!”, “Black Friday Sale!” “… Going Out of Business!” Your discount promotions are gutting your business – and you might not even know it. We see promotions all the time where companies discount their products and services, but those businesses never share what that actually means financially behind the […]

Filed Under: Advertising, Articles, Finance, Marketing, Pricing, Sales, Small Business

Fast Funnel Fixes for the Most Common (and Unusual) Business Funnels

November 29, 2022 By Jeremy Shapiro

Fast Funnel Fixes

Funnels are everywhere in your business – not just in your sales pipeline – and knowing WHAT to optimize and where matters. Beyond marketing funnels and sales funnels, where can you find funnels in your business? How do you track each funnel stage and how effective your funnel is? What are the most common places […]

Filed Under: Advertising, Articles, Entrepreneurship, Human resources, Lead Generation, Marketing, Performance, Pricing, Sales Tagged With: PPC (Pay per Click)

The Art of Replicating Your Ideal Clients

May 4, 2022 By Karen

The Art of Replicating Your Ideal Clients

The Perfect Client: Who Do You Want to Work With? We’re all guilty of it: playing favorites with certain clients. There are always going to be clients that you mesh well with, whether that is due to compatible personalities, clients who pay well and on time, or clients who seem to understand you and your […]

Filed Under: Articles, Entrepreneurship, Marketing, Sales

How to Create a Killer Social Media Strategy

September 27, 2021 By Michael Wight

Most businesses are on social media – including 97 percent of all Fortune 500 enterprises – and almost all of them have one thing in common – an impressive social media strategy. Why Have a Social Media Strategy? The power of social media cannot be neglected but… you can’t get real results without a proper strategy. […]

Filed Under: Advertising, Articles, Marketing, Sales, Social Media

Epic Author Success Secrets with Trevor Crane

September 7, 2021 By Jeremy Shapiro

If you want to become irresistible to your ideal target client, and consistently grow your leads, sales and revenue, Trevor Crane can help you write a great book in 90 days or less, make it a bestseller, and turn it into your most powerful marketing tool. Trevor’s mission is to create Epic Authors who impact […]

Filed Under: Copywriting, Entrepreneurship, Events, Featured Speakers, Info-Marketing, Lead Generation, Marketing, Sales

Direct Mail: Best Practices with Craig Simpson

July 27, 2020 By Jeremy Shapiro

Craig Simpson on Direct Mail

Who should be leveraging Direct Mail for marketing and what do you need to be successful? How do match up the right list, creative, copy, and offer? Find out at our upcoming Mastermind with guest speaker, Craig Simpson. Craig is the owner of Simpson Direct, Inc. based out of Bend, Oregon. Since beginning his career […]

Filed Under: Advertising, Copywriting, Events, Featured Speakers, Marketing, Sales, Small Business

Spark: Take Your Business from Struggle to Significance with David Hilton

July 14, 2020 By Jeremy Shapiro

David Hilton

What’s your Spark? How do you take your business from Struggle to Significance? Find out at our upcoming Mastermind with guest speaker, David Hilton. David is president of Strategic Vision Business Development Corp., a management consultant company working with firms in a variety of industries.  He has experience building businesses, guiding owners to higher profits […]

Filed Under: Entrepreneurship, Events, Featured Speakers, Management, Performance, Sales, Small Business

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