Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones is a practical guide with the tools and techniques needed to communicate effectively in both personal and professional settings. The book is organized into five parts, each covering a different aspect of effective communication. The first part of the book focuses […]
Leading vs. Lagging Indicators: Driving Success With Leading Indicators
When it comes to leading and lagging indicators in business, a great way to think about them is through the athlete analogy. While every athlete wants to WIN, they can’t change the outcome of a match or competition once it’s over; the result is what it is. Win or lose, all that remains is simply […]
Hooked: How to Build Habit-Forming Products
Hooked is Revised and Updated, Featuring a New Case Study! Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model – a […]
Never Split the Difference
A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations – whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, […]
The Mom Test
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a […]
Funnels for E-Commerce Businesses
Funnels for e-commerce businesses are quite different than a funnel for coaches, consultants, and higher-end 1:1 services. With an e-commerce funnel, you’ll typically have a visitor come to your site, ideally opt-in, add items to their cart, and checkout online using their credit card. 24 hours a day. 7 days a week. While you sleep. […]
Funnels for Coaching / Consulting Businesses
Funnels for coaching, consulting, or higher-end 1:1 services businesses are unique from a typical e-commerce funnel where someone visits your landing page, opts in, and then purchases online using their credit card. Coaching funnels are more nuanced typically with a lower volume of higher quality leads that require a higher level of touch to get […]
Going in for the Close
The most recent session of our Business Mastery Program wrapped up our Sales Module with Going in the for Close. Here is what we touched on from my notes during our session:
Handling Common Objections
The most recent session of our Business Mastery Program continued into Module 7 on the the Handling Common Objections. Here is what we touched on from my notes during our session:
Importance of Options
The most recent session of our Business Mastery Program continued into Module 7 on the the Importance of Options. Here is what we touched on from my notes during our session:
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