Imagine if you had a lever you could pull to increase the revenue – and profit – in your business… What if you had THREE levers you could pull that all got the same result? Well, good news… Hold onto your hats. You DO have these levers! In every business – yes, even yours – […]
To Sell Is Human
The Surprising Truth About Moving Others From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising – and surprisingly useful – new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in […]
Evoking Emotion
The most recent session of our Business Mastery Program continued into Module 7 on Sales with Evoking Emotion. Here is what we touched on from my notes during our session:
Flip The Script
Getting People to Think Your Idea Is Their Idea Is there anything worse than a high-pressure salesperson pushing you to say “yes” (then sign on the dotted line) before you’re ready? If there’s one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it’s that people are sick of […]
Creating Rapport
The most recent session of our Business Mastery Program continued into Module 7 on Sales with sales strategy and process, specifically Creating Rapport. Here is what we touched on from my notes during our session:
Sales Intro / Attracting Your Ideal Client
The most recent session of our Business Mastery Program kicked off Module 7 on Sales. Here is what we touched on from my notes during our session:
How Discounting Your Products is More Disastrous Than You Can Imagine
“20% Off!” “Buy One, Get One Free!”, “Black Friday Sale!” “… Going Out of Business!” Your discount promotions are gutting your business – and you might not even know it. We see promotions all the time where companies discount their products and services, but those businesses never share what that actually means financially behind the […]
Fast Funnel Fixes for the Most Common (and Unusual) Business Funnels
Funnels are everywhere in your business – not just in your sales pipeline – and knowing WHAT to optimize and where matters. Beyond marketing funnels and sales funnels, where can you find funnels in your business? How do you track each funnel stage and how effective your funnel is? What are the most common places […]
The Art of Replicating Your Ideal Clients
The Perfect Client: Who Do You Want to Work With? We’re all guilty of it: playing favorites with certain clients. There are always going to be clients that you mesh well with, whether that is due to compatible personalities, clients who pay well and on time, or clients who seem to understand you and your […]
How to Create a Killer Social Media Strategy
Most businesses are on social media – including 97 percent of all Fortune 500 enterprises – and almost all of them have one thing in common – an impressive social media strategy. Why Have a Social Media Strategy? The power of social media cannot be neglected but… you can’t get real results without a proper strategy. […]
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