“20% Off!” “Buy One, Get One Free!”, “Black Friday Sale!” “… Going Out of Business!” Your discount promotions are gutting your business – and you might not even know it. We see promotions all the time where companies discount their products and services, but those businesses never share what that actually means financially behind the […]
Fast Funnel Fixes for the Most Common (and Unusual) Business Funnels
Funnels are everywhere in your business – not just in your sales pipeline – and knowing WHAT to optimize and where matters. Beyond marketing funnels and sales funnels, where can you find funnels in your business? How do you track each funnel stage and how effective your funnel is? What are the most common places […]
Vistage CEO Peer Group Membership
How much does Vistage membership cost? At times, we have prospective founders and CEOs ask us about the cost of a Vistage membership, especially as it compares to a Mastermind Group, or other peer advisory group. And if the decision about which group to join really comes down to cost… group membership dues may not […]
How To Develop a Luxury Product or Service for Your Business
We love luxury. Right? Part of us wants that high end item to up our social status or to seem special. And the stats seem to back that up. Market research demonstrates that in most businesses 20% of the customer base wants the opportunity to buy a luxury product/service. With this is the allure of […]
11 Sources of Information to Keep You Up to Date
Having the ability to stay on top of business innovation and the news that matters is a daunting task for anyone these days. We are all constantly scrambling with the various aspects of our busy life within an ever changing environment. Then of course, we all have to contend with the abundance of information that is available. Knowing which sources […]
Exit Strategies with Steve Little
“Begin with the end in mind” – Stephen Covey There are only three directions you and your business can go: Your business dies; You die; You sell the business. Of the three options, selling your business can be one of the most profitable and rewarding options, but knowing how – and when – to exit […]
How To Price Your Services and Products in A Weak Economy
By Robert Estupinian Last week J.C. Penny announced it would be changing the way that it will price its merchandise. No longer will the company be offering sale prices. Instead the retailer will be slashing all prices by 40% and keeping them there. Previously, the company would hold hundreds of sales every year, and their […]