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You are here: Home / Archives for Pricing

How To Develop a Luxury Product or Service for Your Business

August 5, 2014 By Robert Estupinian

We love luxury. Right? Part of us wants that high end item to up our social status or to seem special. And the stats seem to back that up. Market research demonstrates that in most businesses 20% of the customer base wants the opportunity to buy a luxury product/service. With this is the allure of […]

Filed Under: Articles, Entrepreneurship, Marketing, Motivational, Pricing, Small Business Tagged With: luxury items, luxury products, market research, Pricing, small business

How To Price Your Services and Products in A Weak Economy

January 30, 2012 By Robert Estupinian

By Robert Estupinian Last week J.C. Penny announced it would be changing the way that it will price its merchandise. No longer will the company be offering sale prices. Instead the retailer will be slashing all prices by 40% and keeping them there. Previously, the company would hold hundreds of sales every year, and their […]

Filed Under: Economy, Marketing, Pricing Tagged With: Bay Area Mastermind, Economy, entrepreneurship, marketing, Pricing, recession, Robert Estupinian

Why Being The Low Price Leader Won’t Work

June 29, 2009 By Robert Estupinian

By Robert Estupinian Not a day goes by that we don’t hear about a business owner who is complaining about a competitor lowering their prices and causing them customers. It is always tempting to follow suit and match the lower prices. However recent business history has clearly shown that reacting by meeting or lowering your […]

Filed Under: Economy, Entrepreneurship, Marketing, Sales Tagged With: entrepreneurship, lower prices, marketing, Pricing, small business

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