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Why Being The Low Price Leader Won’t Work

June 29, 2009 By Robert Estupinian

By Robert Estupinian Not a day goes by that we don’t hear about a business owner who is complaining about a competitor lowering their prices and causing them customers. It is always tempting to follow suit and match the lower prices. However recent business history has clearly shown that reacting by meeting or lowering your […]

Filed Under: Economy, Entrepreneurship, Marketing, Sales Tagged With: entrepreneurship, lower prices, marketing, Pricing, small business

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