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How To Price Your Services and Products in A Weak Economy

January 30, 2012 By Robert Estupinian

By Robert Estupinian Last week J.C. Penny announced it would be changing the way that it will price its merchandise. No longer will the company be offering sale prices. Instead the retailer will be slashing all prices by 40% and keeping them there. Previously, the company would hold hundreds of sales every year, and their […]

Filed Under: Economy, Marketing, Pricing Tagged With: Bay Area Mastermind, Economy, entrepreneurship, marketing, Pricing, recession, Robert Estupinian

Managing Your Business Through a Recession

July 28, 2011 By Robert Estupinian

Meeting with staff

In today’s economy, the small business owner may encounter situations where one or more of the employees’ performances are affected. Because some employees may worry about not having a job a month or two down the road, their focus might not be as clear as compared to someone who had a guaranteed position. And in […]

Filed Under: Economy, Human resources, Management Tagged With: Bay Area Mastermind, business success, Economy, entrepreneurship, Management, recession, Robert Estupinian, small business, small business profitability

Is There Really a Recovery Underway?

October 7, 2009 By Robert Estupinian

As we begin the final quarter of 2009 let’s take a moment to see where the economy is. By most accounts December 2007 was official day that most economist recognize as the beginning of the great recession. On the positive side looking at just GDP we are now beginning to get out of the Great […]

Filed Under: Economy, Entrepreneurship Tagged With: Economy, entrepreneurship, recession, small business

I Was Right About Traffic Being a Forecasting Tool.

July 8, 2009 By Robert Estupinian

Those who know me can attest to the fact that I have said , one way to gauge what is happening in your local economy is to look at the traffic in your community.  Want to know if jobs are being lost? look to see how much traffic is on the roads at rush hour. […]

Filed Under: Economy, Entrepreneurship, Marketing Tagged With: Economy, jobs, recession, small business, traffic

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