Bay Area Mastermind Member Ryan Crownholm of Dig & Demo in Walnut Creek was featured on ABC 7 News recently. As this drought becomes more and more of a reality in the Bay Area, some people are taking leaking swimming pools into account in their water conservation decisions. More and more of Ryan’s customers are […]
When The Irresistible Offer Goes Bad
By Robert Estupinian Many marketers have heard of the power of providing customers and prospects with an irresistible offer or mafia offer. In other words, this means making an offer to your prospects or customers that is so irresistible that they simply can’t say no to. When properly utilized an irresistible offer will bring in […]
Bay Area Mastermind mid-year economic review
By Robert Estupinian As we begin the second half of the year we wanted to take a moment and provide our readers with a view of the economy and our forecasts going forward.There is a lot of economic data being spewed out these days in the media. It is not uncommon for the same data […]
Motivating Thoughts From Bay Area Mastermind
By Robert Estupinian To get this week off to a great start, We wanted wanted to share with you two videos that help put things in the right perspective. Sometimes it just helps all of us to be inspired by the courage and strength of others. Being in business for ourselves can be a lonely […]
Is Your Business Following Up on Leads The Right Way?
By Robert Estupinian In this article I wanted to discuss the valuable concept of follow-up and why it is not working in many businesses today. Recently, I had the opportunity to attend a professional services conference during which I left my contact information at many vendor booths. Three weeks later only two of the many […]
3 Things You Can Do When You Are Mentally Stalled Out
By Robert Estupinian Every business owner has faced the same frustrating situation, feeling stuck. I’m talking about not seeing how to get through a tough business problem. No matter how much you keep working at it the problem will not go away. For some business owners getting stuck is frightening. Let’s take a look at […]
5 IRS Audit Red Flags Business Owners Need to Know For 2012
Like most governmental agencies the IRS is looking for money and it appears that the amount of audits will be up again this year. As you can imagine the service uses computer algorithms to search returns for items that may be out of the ordinary. In this post we will examine some of the most […]
How To Price Your Services and Products in A Weak Economy
By Robert Estupinian Last week J.C. Penny announced it would be changing the way that it will price its merchandise. No longer will the company be offering sale prices. Instead the retailer will be slashing all prices by 40% and keeping them there. Previously, the company would hold hundreds of sales every year, and their […]
A Quick View of What Is New With Facebook
By Robert Estupinian In our last post we began to talk about the importance of social media for the business owner. According to some reports, Facebook currently has more than 750 million users. Half of these users are on Facebook at least several times a day. This is one reason that 75% of advertisers are […]
Social Media for Small Businesses: 6 Effective Strategies
By Robert Estupinian Social Media has quickly become a very opportunistic way to market a business. Facebook has exploded into the second most popular website in the world with over 750 million users and half of them log on to the site every single day. Twitter is also in the top 15 on most days […]