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How To Develop a Luxury Product or Service for Your Business

August 5, 2014 By Robert Estupinian

We love luxury. Right? Part of us wants that high end item to up our social status or to seem special. And the stats seem to back that up. Market research demonstrates that in most businesses 20% of the customer base wants the opportunity to buy a luxury product/service. With this is the allure of […]

Filed Under: Articles, Entrepreneurship, Marketing, Motivational, Pricing, Small Business Tagged With: luxury items, luxury products, market research, Pricing, small business

The Two Things You Need To Be Successful in Business (Part 1)

August 24, 2009 By Robert Estupinian

A recent article in the Wall Street Journal stated that, “With the economy tanking, lots of people are striking out on their own… now launching a start-up seems like a better bet than taking on an endless job hunt”. There are many reasons why people get into business. Not the least is because they want […]

Filed Under: Entrepreneurship, Marketing Tagged With: entrepreneurship, market research, small business, small business success, starting a business in a recession

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