“Sales is a contact sport. It takes contact to make sales.“ When filling rooms for events, setting appointments, or following up with prospects, dialing by phone will dramatically increase your show rates, appointments, and follow up sales, but that requires someone to pick up the phone. You can dial on your own, build an inside […]
Exit Strategies with Steve Little
“Begin with the end in mind” – Stephen Covey There are only three directions you and your business can go: Your business dies; You die; You sell the business. Of the three options, selling your business can be one of the most profitable and rewarding options, but knowing how – and when – to exit […]
How To Get Control Over Information Overload
A few years ago many of the top direct marketers recommended building a swipe file from the various direct response mail pieces (junk mail) we all receive in our mail boxes. The idea was simply a way to learn how others marketers by examining the mail that we received from them. As Internet marketing began […]
Why Having The Best Darn Widget Does Not Guarantee Success in Business
Many times I am asked by clients to review their business modelin an effort to help them with their marketing or business development. There are many times that these same clients have actually developed a product that they feel is superior in performance and appearance. When I ask them why anyone should prefer their product […]
Get It Done Already: Good is Good Enough!
When I checked my mail today, I eagerly tore off the plastic wrap of this month’s edition of Wired magazine and flipped open to find myself staring at the start of an article entitled “The Good Enuf Rvlutn” about how cheap and simple beats perfect almost every time. I’m always surprised when I meet a fellow […]
Adventures with Strongman Logan Christopher
Last night after the first day of Srini’s Internet Income Summit, Logan, Mahesh and I went over to Planet Granite and played on the adult Jungle Gym. Logan and I climbed to the top of the rope with no hands, and then I learned how to climb a rope upside down. You’ve got to love […]
The Power of Pass Along Marketing
My entire presentation is focused on three specific areas. 1) Internet Marketing & Changing Dynamics 2) How to attract a lot of traffic to your website, build lists and make money in the process 3) The self discipline needed to build a thriving online business
Has The Economy Affected The Value of Email Marketing?
Despite the fact that all of us are a lot more savvy these days, and we are inundated with information,email marketing continues to be a viable vehicle that is driving some real results.