The most recent session of our Business Mastery Program continued into Module 7 on the power of Powerful Stories. Here is what we touched on from my notes during our session:
- How to use case studies, testimonials, and breakthroughs in your sales process
- Why – and when – to use each kind of story
- How to structure powerful stories
- The big mistakes to avoid when telling stories
- How stories break down barriers
- What stories provide proof of – and what they build
- When not to tell stories
- How stories relate to objection handling and where to use stories in the 3 parts of objection handling
- How to embed commands or messages into a story
- Social proof and its place in a good story
- The 10 Powerful Types of Stories
- How to tell who you are and who you are qualified to help
- How to capture attention and be positioned as experienced and qualified
- How to best explain the benefits of your products and services
- How to help your audience overcome fear
- How to show the value of your products and services
- How to use Closing Stories
- Strategies to avoid breaking confidentiality while maintaining credibility
- The best way to figure out what you want people to learn from your story
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Further Reading: