The One Essential Combination That Will Get You More of What You Want from Your Business
Rocket Fuel by Gino Wickman helps us business owners create and sustain high-growth companies and provides a framework for understanding how your business works and how to make it grow.
The book is divided into two parts. The first part, “The Entrepreneurial Engine,” explains the four key components of a successful business: Vision, People, Process, and Traction. The second part, “The Traction Engine,” provides a step-by-step guide to implementing the Entrepreneurial Engine in your business.
If you’re looking for a way to grow your business, Rocket Fuel is a comprehensive and practical guide.
In Rocket Fuel, you’ll learn:
- How to create a clear vision for your business and how to align your team around that vision.
- How to build a strong team of people who are passionate about your business and who are capable of achieving your goals.
- How to develop and implement processes that will help your business run smoothly and efficiently.
- How to track your progress and make adjustments as needed.
Discover the vital relationship that will take your company from “What’s next?” to “We have liftoff!”
Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.
From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you’re able to determine whether you’re a Visionary or an Integrator.
Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company’s ultimate goalslikewise, with no Visionary, an Integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuelthey have the power to reach new heights for virtually any company or organization.
About Rocket Fuel Author, Gino Wickman
Gino Wickman is an American author, speaker, and consultant. He is best known for his book “Traction: Get a Grip on Your Business“. Wickman is the founder and CEO of EOS Worldwide, a company that helps businesses implement the EOS framework.
Wickman was born in 1965 in Chicago, Illinois. He graduated from the University of Notre Dame with a degree in business administration. After college, Wickman worked as a management consultant for McKinsey & Company. In 1995, he founded EOS Worldwide.
EOS is a business management framework that helps businesses achieve clarity, alignment, and execution. The framework consists of six key components: Vision, Values, People, Strategy, Metrics, and Traction.
Wickman has written several books on the EOS framework, including “Traction“, “Rocket Fuel”, and “The Traction Book for Early Stage Startups”. He has also been featured in publications such as The Wall Street Journal, Forbes, and Inc.