Evoking Emotion

The most recent session of our Business Mastery Program continued into Module 7 on Sales with Evoking Emotion. Here is what we touched on from my notes during our session:

• How to help your prospects and clients feel understood
• How ALL sales are made
• “Ideo Sensory Trances” and how we’re all hypnotized every day
• The key differences between our conscious and unconscious mind
• The turning point where prospects start to sell themselves
• The differences between a “record shot” and artwork – and how that difference impacts your sales and conversions
• Why people buy Bentleys vs. Corollas when they both get you from point A to point B
• What states knock down all resistence
• When to use “think” vs “feel”
• “Sensory Trances”: What they are, why they’re important, how to evoke them, and what to do with them
• THE power word to help future state emotions
• How to bypass the analytical mind, evoke positive feelings and emotions, and help prospects be more likely to buy
• When sensations can trigger a negative emotional state from the past and 3 ways to handle the situation
• How to know when you’ve triggered a negative emotional state
• What successful retail stores do to change your state – and how you can do the same thing in your business
• How to help your clients feel good about your sales process
• How to be remembered by your clients for life!
• Who actually buys for a company – and why they don’t just buy the cheapest option
• “Imaginative Words” to use in your sales copy
• Positive (and negative) anchoring
• How to talk about your “competitors” – and what to never say about them
• The two reasons people buy and what research has to say about which one is more important
• How to put all the lessons of these one on one sales strategies into your sales letters, webinars, and stage presentations

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