Sales Intro / Attracting Your Ideal Client

The most recent session of our Business Mastery Program kicked off Module 7 on Sales. Here is what we touched on from my notes during our session:

• The Three Facets of Sales Transformation – what they are and how they overlap
• Where to find the true source of confidence and how it relates to belief
• How to do well for your customer AND yourself
• “You Can Have Everything In Life You Want, If You Will Just Help Enough Other People Get What They Want.” ― Zig Ziglar
• How to help others get what they want
• The difference between building relationships and transactions
• How to figure out the perception of what you do and why that matters
• Why 90% of salespeople give a discount before a customer has asked
• What it means when you discount your product or service
• How to build a value bigger than the price – and what that means to your prospect
• The source of our Foundational Techniques
• How psychologists can bypass the “crocodile brain”
• How to gain confidence in your sales process
• How to position yourself to be the “go to” person in your profession
• Tactics for getting to know your dream customer
• How to show prospects the opportunities and help them choose – or not choose
• Knowing your Sales Curve and where your prospects fit in
• What the 10/80/10% Principle is and where your prospects are
• The differences between Demographics and Psychographics
• “If you think it’s about the money, drive through a trailer park, and you’ll see some of the biggest TVs out there.” – Dan Kennedy
• What dictates who you want to work with
• Where in the Sales Curve to focus your efforts
• How to target your message the right way
• “Pitch Anything” as a good resource for this module

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