Creating Rapport

The most recent session of our Business Mastery Program continued into Module 7 on Sales with sales strategy and process, specifically Creating Rapport. Here is what we touched on from my notes during our session:

• The Big 3 things we look for in the people we buy from – that your prospects are looking for in you
• Why we don’t typically like someone – and what makes some prospects not like you
• What the bond is between two people working in harmony
• What techniques can be used to build rapport rapidly
• How we can accidentally destroy our rapport in an instant
• The difference between feeling and thinking
• Why caring about our prospects matters
• Why getting your customers to think they understand you is not what matters
• How all sales are made – and how they’re justified
• How buyers make decisions – yes, even you
• How rapport shortcuts decision making
• The 4 ways to Match and Mirror – how to use them and how to avoid overusing or abusing them
• When to nod – and when nodding becomes bobbleheading!
• How to show active listening without interrupting
• The 4 words that build rapport and how to use them
• The 3 common mistakes to avoid when building rapport
• How to balance asking questions with being a questionnaire

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