Think – Engage – Thrive by Philip Masiello is a must-read for entrepreneurs. It helps you scale with smart, data-driven marketing.
The book helps you move beyond guesswork and outdated strategies. It focuses on what your customers actually do, online and in real time.
With the right tools, you can stop shouting into the void and start building a brand that converts clicks into loyal customers.
This isn’t a marketing textbook it’s a field guide for modern entrepreneurs. Masiello pulls lessons from his own ventures, sharing what works and what doesn’t when growing a business in a digital-first world.
What makes this book especially valuable is its real-world approach to using data, engagement, and strategy together. You’ll learn how to build lean campaigns, create momentum, and avoid wasting money on tactics that don’t deliver results.
Business Owners will appreciate how the book focuses on practical, repeatable systems that actually grow a business. Whether you’re launching your first product or scaling your brand, Think – Engage – Thrive gives you a strategy to rise above the competition and thrive.
As an entrepreneur, reading Think – Engage – Thrive, you will learn:
- Real Customer Insight: How to use tools like Google Analytics to find out what your customers actually want.
- Smart Marketing Strategy: Build marketing systems that scale with your business, not ones that burn out your budget.
- Brand Engagement: Learn how top brands like Apple and Amazon build trust—and how you can apply that to your own brand.
- Digital Sales Growth: Use real-time data to convert attention into action and leads into loyal customers.
- Entrepreneurial Mindset: Shift your thinking from traditional marketing to agile, high-impact decision-making.
About the Author, Philip Masiello
Philip Masiello is a seasoned entrepreneur and marketing innovator with over two decades of experience in digital commerce and brand strategy.
He founded CrunchGrowth, a digital marketing agency that helps brands scale smart by combining data, storytelling, and performance marketing.
Phil’s career began with launching his own startups, experiences that shaped his hands-on approach.
From co-founding Raw Essentials skincare with supermodel Carol Alt to launching fast-growth brands in food and personal care, he has always embraced innovation. He’s built businesses from scratch and helped others do the same.
Masiello excels at turning customer behavior into profitable action. His creative yet practical strategies help entrepreneurs unlock sustainable growth. With Think – Engage – Thrive, he brings those tools straight to your business.
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