Most entrepreneurs know their product inside and out. But knowing your product is not the same as knowing how to grow your business. That gap is exactly what Think Like a Marketer by Kate Colbert is designed to close.
Think Like a Marketer is built around a simple but powerful idea: a shift in mindset can change everything. Colbert argues that when you start thinking like a marketer, you stop chasing revenue and start building something that lasts. It’s the difference between staying busy and becoming profitable.
Colbert breaks this mindset down into five clear principles. These principles cover everything from brand storytelling and customer insights to smart monetization and market research. You get a real framework, not just theory.
As an entrepreneur, you’ll appreciate how refreshingly practical this book is. Colbert covers topics like building pipelines, testing marketing tactics, and delivering standout customer service. Each chapter sharpens how you work and how you think.
This is not a basic marketing primer. It is a strategic guide for business owners who want a competitive edge, regardless of their background. If you want loyal customers and sustainable growth, this book gives you the mindset to get there.
As an entrepreneur, reading Think Like a Marketer, you’ll learn:
- The Marketer’s Mindset: How a simple shift in how you think can move your business from ordinary to meaningfully different.
- Customer-First Strategy: How living by customer insights helps you build loyalty and drive sustained, profitable growth.
- Brand Storytelling: How to communicate with connection and meaning, not just to close the next sale.
- Smart Marketing Execution: How to stay strategy-focused and adapt your tactics without losing direction or wasting budget.
- Value Creation and Capture: How to build cultures, processes, and products that serve your customer while strengthening your bottom line.
About Think Like a Marketer Author, Kate Colbert
Kate Colbert is a marketing expert, speaker, and communications consultant who has worked with brands of all sizes. She has built a reputation as a strategic storyteller who knows how to connect brands with loyal, enthusiastic customers.
Her work comes down to one belief: you can create value for your customers and capture value for your business at the same time.
Her book, Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business, debuted in the top 1% of all business marketing books on Amazon and was recognized as one of Amazon’s “hot new releases” across multiple categories. Available in paperback, Kindle, and audiobook formats, it has become a go-to resource for entrepreneurs and corporate leaders alike.
Beyond her professional work, Kate is a community volunteer, an unapologetic bookworm, and a proud dog mom to four dogs. She owns two companies, Silver Tree Communications and Silver Tree Publishing, and is based in Kenosha, Wisconsin. She is also an avid traveler with a soft spot for cruise ships.
