Traction by Gino Wickman is a must-read for any entrepreneur or business leader who wants to create a successful company. In this book, Wickman lays out a simple but effective framework for creating a company that is focused, productive, and profitable.
By clearly defining your vision, mission, values, and metrics, you will create a shared sense of purpose for your team and give them the tools they need to succeed.
Do you have a grip on your business, or does your business have a grip on you?
All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do.
In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.
For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.