Today’s customer isn’t just buying a product, they’re buying a story, a connection, and a reason to care. The Why Behind The Buy challenges entrepreneurs to stop selling and start resonating.
In this powerful guide, author Phil Masiello breaks down why traditional sales tactics fall flat in today’s digital marketplace. In modern commerce, connection comes first.
Entrepreneurs will learn how to build real trust with consumers who are increasingly skeptical and overwhelmed by constant marketing noise.
The book offers practical strategies for navigating the complex world of social media, eCommerce platforms, and connected advertising. If you’re trying to scale your business online, Masiello gives you a clear roadmap rooted in three decades of real-world marketing and startup experience. This isn’t theory, it’s a playbook built on action.
You’ll gain insight into aligning your brand with your customer’s values, rather than just pushing offers and features. Entrepreneurs will benefit from understanding the full customer journey, from awareness to loyalty, and how to guide buyers through it in a way that feels personal and authentic. These strategies help you stand out and drive sustainable growth.
By the final page, you’ll be equipped with the tools to stop chasing one-time transactions and start building lasting customer relationships. Whether you’re selling on Amazon, scaling an eCommerce brand, or launching your next big idea, The Why Behind The Buy delivers the mindset shift entrepreneurs need to grow with purpose and clarity.
As an entrepreneur, reading The Why Behind The Buy, you will learn:
- Customer Psychology: What motivates today’s buyers, and how to align your brand with their values.
- Marketing Strategy: Use modern tools like connected TV, Amazon, and social media to drive real results.
- Authentic Engagement: Build lasting relationships, not just transactions, through trust and value.
- Retention Tactics: Turn one-time buyers into lifelong customers with smart, scalable strategies.
- Brand Identity: Sell more without sacrificing who you are or what your business stands for.
About the Author, Phil Masiello
Phil Masiello is a digital marketing expert and serial entrepreneur with over 30 years of experience.
He’s the founder of CrunchGrowth, a revenue acceleration agency that helps brands scale smarter through strategy and innovation.
Phil’s career includes launching disruptive e-commerce brands and co-founding Raw Essentials with supermodel Carol Alt.
His expertise spans food, fashion, beauty, and personal care, always rooted in consumer-first thinking.
He’s also the author of multiple best-selling books and host of the show Crunching Your Growth. Through his work, Phil helps entrepreneurs unlock modern marketing strategies that build visibility, drive revenue, and create lasting impact.
For us business owners struggling with growth in today’s market, Philip Masiello’s “The Why Behind The Buy” stands out as an essential guide. Drawing on over three decades of experience in marketing and scaling e-commerce businesses, Masiello cuts through outdated strategies to reveal how to forge meaningful connections that drive both loyalty and sales. The book delves into common mistakes businesses make when trying to sell to increasingly skeptical consumers, but more importantly, it offers practical, actionable solutions to build genuine relationships that lead to long-term growth. Rather than just focusing on sales, it emphasizes understanding the complete customer journey – from discovery to loyalty – and provides readers with the tools to implement authentic branding, deliver exceptional user experiences, and leverage data-driven insights to truly connect with their customers and turn one-time buyers into loyal advocates.
