The relentless hustle culture glamorized in entrepreneurship circles can actually hinder long-term success and freedom. In this episode of YES, BRAND, host Hersh Rephun sits down with Jeremy Shapiro, a serial entrepreneur, author and business growth consultant. Together, they tackle one of the most damaging myths in business: that constant hustle is the only path to success.
Jeremy has spent over two decades mentoring founders and scaling companies. He offers a powerful counter-narrative. His approach is rooted in clarity, systems, and working on the business—not endlessly in it.
Jeremy points out a critical mistake many entrepreneurs make. They believe that owning a business means being tied to it. He shares real stories and strategies that shift this mindset. He helps founders reclaim their time and design businesses that truly serve them.
With a proven growth playbook and practical tools, Jeremy shows how to build for freedom. He guides owners to find their core strengths. Then he helps them restructure their businesses for scale and autonomy.
The episode also explores key mindset shifts and systems thinking. It uncovers the emotional traps that keep entrepreneurs stuck. Jeremy and Hersh discuss the cost of linking self-worth to constant busyness. They highlight the value of stepping back to see the bigger picture.
Jeremy doesn’t offer shortcuts. Instead, he promotes sustainable strategies. He reminds us that entrepreneurial freedom comes from doing the right things—with intention.
About YES, BRAND and Host Hersh Rephun
YES, BRAND is more than just a podcast about indie business—it’s a journey into the heart of personal branding. Hosted by Hersh Rephun, the show dives deep with the creative minds behind today’s boldest independent brands.
From authentic storytelling to strategic branding insights, each episode highlights the personal side of business and explores how truth and identity drive success.
A companion to Hersh’s other podcast, TRUTH TASTES FUNNY, YES, BRAND blends wit, wisdom, and personal development. It’s a must-listen for founders, creators, and entrepreneurs who want to build brands that connect deeply and sell authentically—because in business, just like in life, it’s always personal.
Hersh Rephun brings decades of experience to the mic. As a Holistic Brand Therapist, he helps entrepreneurs and companies craft personal brands that resonate with humanity and humor. Hersh’s client list spans from early-stage startups to Oscar nominees and billion-dollar enterprises, all drawn to his unique approach to messaging and image-building.
Before launching his brand consultancy, Hersh spent ten years as a standup comedian, gracing stages from The Comedy Store to the Funny Bone. He’s also an accomplished public speaker, screenwriter, and author of SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business. With Hersh, branding isn’t just about business—it’s about being real, being bold, and telling your story your way.