For most of us, developing content strategy is a necessary but arduous process at the cross-roads of art and science. That’s where the CEO of WriterAccess and Chair of the Content Marketing Conference, Byron White, comes in. In this Mastermind Members Only presentation, you’ll learn how to target the right customers and prospects with the right content, the write way! Specifically, Bryon covers: Craft the next-gen Customer Journey Maps that feed the editorial calendar; Develop Buyer Personas that fuel reader engagement and social shares; Optimize content with ease using new technology and methodology; and, Track the success of content strategy and marketing with super-simple technology.
To contact, Byron, reach out to him at www.WriterAccess.com