For most of us, developing content strategy is a necessary but arduous process at the cross-roads of art and science.
That’s where the CEO of WriterAccess and Chair of the Content Marketing Conference, Byron White, comes in.
Join us for Byron’s presentation on the fast track to creating 3 pre-defined content products found in his new book The Content Strategy Game Plan that help to aim content marketing in the right direction, and deliver the return you demand from content investments.
In this Mastermind Members Only presentation, you’ll learn how to target the right customers and prospects with the right content, the write way!
In Byron’s Content Strategy presentation, you’ll learn how to:
- Craft the next-gen Customer Journey Maps that feed the editorial calendar
- Develop Buyer Personas that fuel reader engagement and social shares
- Optimize content with ease using new technology and methodology
- Track the success of content strategy and marketing with super-simple technology
Byron White is one of the original content marketing revolutionaries and founder of WriterAccess, an online marketplace connecting 25,000 businesses with 15,000 freelance writers, editors, strategists and translators. He’s started several other successful businesses over the years including Freelance Access, LifeTips, ideaLaunch and more. Byron is also the Chair and Founder of Content Marketing Conference, one of the leading conferences featuring 65+ speakers and 20+ keynotes in 2018. Byron is also the author of four books on the topic of content marketing and hosts a Content Marketing Webinar and Podcast series. He enjoys travel, golf, hockey, and skiing, and he hikes with his wife more than regularly.
Apply to Test-Drive our February 20th Mastermind Meeting today!Register for this Mastermind and Presentation