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You are here: Home / Recommended Reading / The Mom Test

The Mom Test

October 10, 2023 By Jeremy Shapiro

The Mom Test by Rob Fitzpatrick

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point.

You shouldn’t ask anyone if your business is a good idea. It’s a bad question and everyone will lie to you at least a little . As a matter of fact, it’s not their responsibility to tell you the truth. It’s your responsibility to find it and it’s worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we’re supposed to do it, but nobody seems willing to admit that it’s easy to screw up and hard to do right. This book shows you how customer conversations go wrong and how you can do better.

Purchase “The Mom Test”…

“People ask me why I’ve been sharing The Mom Test so much. It’s because it represents a “big idea” that every business person should know: “You can’t trust what customers say they’ll do in the future. You can only trust how they currently do things.”

Justin Jackson

Founder

Filed Under: Recommended Reading, Sales, Small Business

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