Every potential customer begins as a suspect. Some of those suspects become prospects. Some of those prospects become customers.
So how do you get more – and better quality – suspects to discover your business, become prospects, and convert to your best quality customers?
How can you use data from the initial coldest traffic all the way through nurturing the warmest leads and customers to target the right universe of suspects and prospects and use the right messaging so that as many as possible turn into your long-term customers?
Guest expert Ben Morris will be running an interactive workshop with our Mastermind to look at exactly how thousands of businesses like yours have done exactly this. And how you can, too.
Ben Morris started his media career working in Radio while still in high school. Almost immediately after graduating college, Ben founded a traditional advertising agency. Over 30+ years since then he’s worked with over a thousand local, regional, startup, franchise, national, government, education, and publicly traded clients in just about every sector of consumer advertising.
Since 2007 Ben’s company, Kristalytics, has licensed and maintained key consumer files in-house. This commitment to comprehensive, accurate consumer data – both historic and current – allows Kristalytics to perform unmatched database analysis and modeling that translates into actionable strategies integrating all sources of offline and online traffic.
At our December Mastermind, Ben will be sharing:
- How to find thousands or millions of demographic and psychographic lookalikes to your existing customers. This is not a replacement for behavioral lookalikes the platforms use; it’s a powerful addition!
- How to onboarding lists based on your best customers and leverage each platforms AI
- Why most digital advertisers fail at direct mail – and other offline media – and how to succeed like few others
- How digital marketers can leverage their success on one platform and see the same success on new platforms they don’t know as well – or at all
- How offline advertisers can dramatically minimize their risk to go online.
- Why most advertising campaigns are doomed to failure before they debut – and how to dramatically reduce that risk.
We are excited to have Ben joining us at the Bay Area Mastermind for this informative and interactive workshop on multiplying your suspects, prospects, and customers!
Apply to Test-Drive our December 20th Mastermind Meeting today!