Bay Area Mastermind®

  • Mastermind
    • About
    • What is a Mastermind?
    • Power of a Master Mind
    • Mastermind Definition
    • About Napoleon Hill
    • Join Us…
    • In The News
    • Reviews (⭐️⭐️⭐️⭐️⭐️)
  • Join Us…
    • Upcoming Meetings
    • Services
    • Founders Group
    • Mastermind Group
    • Peer Advisory
    • Meet our Coaches
    • Featured Speakers
  • Book (NEW!)
  • Articles
  • Contact
You are here: Home / Management / The Carrot Principle by Chester Elton & Adrian Gostick

The Carrot Principle by Chester Elton & Adrian Gostick

February 27, 2014 By Jeremy Shapiro

Carrot, GostickFrom the authors of the smash bestseller The Carrot Principle comes an inspiring and lively page-a-day guide to harnessing the remarkable power of the carrot—taking yourself and your team to new heights of success in work and life.

Based on their twenty years of experience teaching leaders at Fortune 100 companies, as well as one of the largest research studies ever conducted on workplace satisfaction, Gostick and Elton share a wealth of wisdom about simple but amazingly effective ways to boost your productivity and work satisfaction by setting clear goals, communicating effectively, building trust, and offering recognition in ways that make others feel appreciated and motivated.

Each engaging page of The Daily Carrot Principle features a core kernel of wisdom, enlivened by thoughtful and witty quotes from the likes of Thomas Edison, Rosabeth Moss Kanter, Jim Collins, and Oprah Winfrey, plus a bonanza of insights from standout managers and employees the authors have studied. An easy-to-implement “carrot action” ends each page, providing the simple steps to begin applying this wealth of wisdom immediately.

Whether you are a business leader, team member, student, mom or dad, or anyone hoping to achieve more in your life, this book will be an inspiring and practical guide to unleashing your hidden potential and leading a richer life.

[button link=”http://amzn.to/1hzVO5x”]Purchase “The Carrot Principle by Chester Elton & Adrian Gostick”[/button]

Filed Under: Management, Motivational, Recommended Reading, Small Business

Impactful Entrepreneurship

  • Mastermind Impact
  • Intern Rotation Program

Featured Articles

  • Creating a Hiring Bench: Ensuring Your Business Hires the Best Employees
  • Leading vs. Lagging Indicators: Driving Success With Leading Indicators
  • Forced Freedom: Lessons from the Front Line
  • How to Create a Mastermind Group
  • The Power of SMART Goals (and SMARTER Goals)

Recent Speakers

  • From Struggle to Significance with David Hilton
  • Multiplying Your Leads, Customers, and Sales with Ben Morris
  • VAs: How to Successfully Find, Train, and Manage a Virtual Assistant

Latest Business Mastery Notes

  • Going in for the Close
  • Handling Common Objections
  • Importance of Options

Take a Test Drive

Think you’re a fit for the Bay Area Mastermind? Find out today and apply for a full-day test-drive!

In The News

  • Find Your Leadership Confidence: Starting vs Finding a Mastermind Group
  • #12minconvos: Unleashing Entrepreneurial Potential Through Kindness
  • The 7 Hats: Escape the Founder’s Trap & Scale with Freedom

Follow Bay Area Mastermind®

  • Instagram
  • LinkedIn
  • Medium
  • What is a Mastermind?
  • Mastermind Impact
  • Privacy Policy

Copyright © 2025 Bay Area Mastermind® · Log in