This is a guest post by Srini Saripalli. Srini is a Info-marketer, speaker and above all a blogger dedicated to helping entrepreneurs succeed online. Srini spoke at the Bay Area Mastermind in July 2009 and practically mesmerized everyone with his knowledge and energy. You can read more about Srini at www.SriniSaripalli.com
It was indeed a pleasure and honor speaking at the Bay Area Mastermind. Even though I was there to talk about how offline marketers can benefit from taking their business online, my entire presentation was focused on three specific areas.
- Internet Marketing & Changing Dynamics
- How to attract a lot of traffic to your website, build lists and make money in the process
- The self discipline needed to build a thriving online business
If you are just thinking of starting a business online and you are exploring to learn more about how to go about it, I have bad news for you. You will be inundated with information along your journey. There is too much information out there. Over time, people are often caught in the crossroads worried, perplexed, confused and puzzled as a result of information overload.
The internet is changing and it’s changing fast. Many established solo marketers are finding that money is not flowing through domains anymore. This is also my observation, a point that I made heavily at the live event. Money is in referral marketing, email marketing and other derivative forms of “Pass Along Marketing”.
Pass Along Marketing is the main reason why social media sites are thriving. Imagine this: you want to hire a baby sitter for your kid, Where would you find the baby sitter? Would you go to google or facebook? Certainly facebook because that is where your friends are, that is where your connections are and a referral from a friend is more valuable at this time and in this context. You see the power of this.
I know folks at google are brain storming how they can go social with their search. So expect some big acquisitions from the giant.
Does it mean that you cannot create products and sell online or take your offline businesses online? Absolutely NOT. The opportunity to create, market and profit from your products online is bigger than ever. Its just that your products have to be authentic, solution driven and timely. Needless to say they have to bring tremendous value for your customers.
We internet marketers are always under a push to make offers. We have little or no patience to nurture our lists. In the process of making an offer we tend to make wrong offers. Making NO offer is better than making a wrong offer. This is the primary reason why 1% of marketers seem to make 99% of the money online. They understand the pulse of their list to such an extent that they can practically predict the outcome of their launches.
Self Discipline for Success
The single most important skill that is need to succeed online is “Self Discipline”. The good news is this can be learned. The bad news is that nobody can teach this skill to you. There are a ton of techniques, strategies, and blueprints that if you follow you will become successful.
The problem is many marketers do not go the entire 9 yards. In other words, they don’t do what it takes to become successful.
The need of the hour is volume. You need a lot of traffic, you need to have a bunch of products to offer, you need to exhaust every traffic source. Above all, you need to saturate every available channel to promote your products or services online.
I look forward to sharing more of my thoughts at the Bay Area Mastermind in near future.