As an entrepreneur, you know a great product doesn’t just solve a problem – it spreads through word-of-mouth because it delivers real value.
Write Useful Books by Rob Fitzpatrick applies this principle to nonfiction, showing you how to create a book that readers genuinely love and recommend.
Instead of relying on endless marketing, Fitzpatrick’s approach helps you design a book that grows in popularity, much like a business scales through referrals.
Most business books fail because they don’t engage their audience or provide lasting impact. Fitzpatrick explains how to craft a book that remains valuable for years by solving a specific reader’s problem.
He introduces an iterative approach, similar to product development, where you refine your book based on reader feedback. This reduces the risk of failure and helps your book keep selling long after launch.
If you’re an entrepreneur looking to build authority, generate leads, or create passive income, this book is a must-read. Fitzpatrick shows how to craft an engaging reader experience while avoiding confusion or boredom. He also shares strategies for optimizing pricing, platforms, and sales funnels to attract and convert readers without constant promotion.
Unlike traditional publishing advice, Write Useful Books focuses on writing a book that sells itself.
As an entrepreneur reading Write Useful Books, you will learn:
- How to create a book that sells itself – Instead of relying on relentless marketing, you’ll discover how to write a book that readers genuinely love and recommend.
- The iterative process of book development – Just like refining a business product, you’ll learn how to test and improve your book using real reader feedback before launch.
- How to design an engaging reader experience – You’ll understand how to keep readers hooked by eliminating confusion and boredom.
- The mechanics of a recommendation loop – Fitzpatrick teaches you how to build a book that naturally spreads through word-of-mouth.
- How to position your book for business success – Whether your goal is lead generation, authority-building, or passive income, you’ll learn how to price, distribute, and optimize your book to serve your business for years.
About Write Useful Books Author, Rob Fitzpatrick
Rob Fitzpatrick is an entrepreneur, author, and educator with over fourteen years of experience running various businesses.
Through his journey, he has distilled his insights into three practical handbooks. The Mom Test covers customer development, The Workshop Survival Guide focuses on education design, and Write Useful Books explores how to create high-impact nonfiction.
His writing focuses on helping entrepreneurs build better products, communicate effectively, and create books that sell themselves.
His books are widely recognized and have been adopted by top universities like Harvard, MIT, and UCL. Companies such as Shopify and SkyScanner use his work as training manuals, applying his principles to improve their business strategies. He has also led training programs at major corporations like HP and Sony Mobile, helping teams refine their approach to product development and communication.
Rob’s advice is direct, actionable, and rooted in real-world experience. He believes that the best books and businesses grow through genuine value and strong word-of-mouth, rather than aggressive marketing. Whether coaching startups or writing books, his focus remains on creating practical solutions that endure and thrive.