Bay Area Mastermind®

  • Mastermind
    • About
    • What is a Mastermind?
    • Power of a Master Mind
    • Mastermind Definition
    • About Napoleon Hill
    • Join Us…
    • In The News
    • Reviews (⭐️⭐️⭐️⭐️⭐️)
  • Join Us…
    • Upcoming Meetings
    • Services
    • Founders Group
    • Mastermind Group
    • Peer Advisory
    • Meet our Coaches
    • Featured Speakers
  • Book (NEW!)
  • Articles
  • Contact
You are here: Home / Recommended Reading / Business Mastery Required Reading / Crucial Conversations

Crucial Conversations

June 15, 2022 By Jeremy Shapiro

Crucial Conversations

The book that revolutionized business communications has been updated for today’s communication challenges. Crucial Conversations provides powerful skills to ensure every conversation―especially difficult ones―leads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

This new edition addresses issues that have arisen in recent years. You’ll learn how to:

  • Respond when someone initiates a crucial conversation with you
  • Identify and address the lag time between identifying a problem and discussing it
  • Communicate more effectively across digital mediums

When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a Crucial Conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results.

Whether they take place at work or at home, with your coworkers or your spouse, Crucial Conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you’ll never have to worry about the outcome of a Crucial Conversation again.

Purchase Crucial Conversations

Filed Under: Business Mastery Required Reading, Human resources, Management, Recommended Reading

Impactful Entrepreneurship

  • Mastermind Impact
  • Intern Rotation Program

Featured Articles

  • Creating a Hiring Bench: Ensuring Your Business Hires the Best Employees
  • Leading vs. Lagging Indicators: Driving Success With Leading Indicators
  • Forced Freedom: Lessons from the Front Line
  • How to Create a Mastermind Group
  • The Power of SMART Goals (and SMARTER Goals)

Recent Speakers

  • From Struggle to Significance with David Hilton
  • Multiplying Your Leads, Customers, and Sales with Ben Morris
  • VAs: How to Successfully Find, Train, and Manage a Virtual Assistant

Latest Business Mastery Notes

  • Going in for the Close
  • Handling Common Objections
  • Importance of Options

Take a Test Drive

Think you’re a fit for the Bay Area Mastermind? Find out today and apply for a full-day test-drive!

In The News

  • Find Your Leadership Confidence: Starting vs Finding a Mastermind Group
  • #12minconvos: Unleashing Entrepreneurial Potential Through Kindness
  • The 7 Hats: Escape the Founder’s Trap & Scale with Freedom

Follow Bay Area Mastermind®

  • Instagram
  • LinkedIn
  • Medium
  • What is a Mastermind?
  • Mastermind Impact
  • Privacy Policy

Copyright © 2025 Bay Area Mastermind® · Log in