Who should be leveraging Direct Mail for marketing and what do you need to be successful? How do match up the right list, creative, copy, and offer?
Find out at our upcoming Mastermind with guest speaker, Craig Simpson.
Craig is the owner of Simpson Direct, Inc. based out of Bend, Oregon.
Since beginning his career in direct marketing over 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions of dollars in revenue for his clients.
His direct marketing company manages almost 300 different direct mail promotions each year. He works in practically every industry, marketing everything from auto and RV dealerships, to technical software, retail stores, real estate investment, financial services, legal professionals, diet programs, insurance, and health & beauty products.
Craig’s knowledge of direct marketing techniques has helped him become the nations leading expert in direct mail marketing. He is regularly asked to speak at national events.
He is the author of The Direct Mail Solution and The Advertising Solution published by Entrepreneur.
During our August Mastermind, Craig will be sharing delving into the 3 components of a successful Direct Mail campaign:
- List: The types of lists and how to know who to mail to
- Creative / Copy: What key things you need to include in your sales message
- Offer: What makes-up a good offer
We are excited to have Craig joining us at the Bay Area Mastermind for this informative and interactive presentation!
Apply to Test-Drive our August 18th Mastermind Meeting today!