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You are here: Home / Archives for Recommended Reading

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

July 14, 2014 By Jeremy Shapiro

A master of customer service reveals his secrets for developing long lasting business relationships and customer loyalty by making business personal. Hug Your Customers is about customer service and how Jack Mitchell has practiced it by extending “hugs”–unexpected extras, from knowing each customers name, along with their family members and clothing preferences to handing out free […]

Filed Under: Recommended Reading

Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business

July 7, 2014 By Jeremy Shapiro

As seen on Oprah’s Super Soul Sunday The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John […]

Filed Under: Recommended Reading

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

June 30, 2014 By Jeremy Shapiro

Stop “Just Getting By”… Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY conversion problem. Any traffic problem. Any money problem. “If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest man in a […]

Filed Under: Recommended Reading

The Rock Warrior’s Way: Mental Training for Climbers

June 23, 2014 By Jeremy Shapiro

Mental training is scarcely covered in the climbing literature, yet it is as important to performance as strength, flexibility, and technique. In his unique approach to mental training, Arno Ilgner draws essential elements from the rich ‘warrior’ literature, as well as from sports psychology, and combines these with his extensive climbing experience to create The […]

Filed Under: Recommended Reading

Virtually You: The Dangerous Powers of the E-Personality

June 11, 2014 By Jeremy Shapiro

A penetrating examination of the insidious effects of the Internet on our personalities—online and off. Whether sharing photos or following financial markets, many of us spend a shocking amount of time online. While the Internet can enhance well-being, Elias Aboujaoude has spent years treating patients whose lives have been profoundly disturbed by it. Part of […]

Filed Under: Recommended Reading

Switch: How to Change Things When Change Is Hard

June 4, 2014 By Jeremy Shapiro

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the […]

Filed Under: Recommended Reading

Get A Grip: How to Get Everything You Want from Your Entrepreneurial Business

May 28, 2014 By Jeremy Shapiro

It’s time to take your business to the next level. Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened […]

Filed Under: Recommended Reading

Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company

May 21, 2014 By Jeremy Shapiro

This work provides entrepreneurs with building blocks to help their companies sustain high performance, play a leadership role in their industries, and remain successful for generations. Readers will discover the five key elements involved in guiding a company to lasting success, a blueprint for managing a thriving company, and plenty of real-world examples.   [button […]

Filed Under: Recommended Reading

Delivering Happiness: A Path to Profits, Passion, and Purpose

May 14, 2014 By Jeremy Shapiro

Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results — by actually creating a company culture that values happiness –and then delivers on it. Pay brand-new employees $2,000 to quit Make customer service the responsibility of the […]

Filed Under: Recommended Reading

The Five Dysfunctions of a Team: A Leadership Fable

May 7, 2014 By Jeremy Shapiro

In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen, […]

Filed Under: Recommended Reading

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