Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones is a practical guide with the tools and techniques needed to communicate effectively in both personal and professional settings. The book is organized into five parts, each covering a different aspect of effective communication.
The first part of the book focuses on the importance of building relationships and rapport. Jones argues that the foundation of any successful communication is a strong relationship, and he provides readers with tips on how to build relationships with colleagues, clients, and other stakeholders.
The second part of the book covers the basics of effective communication, such as how to listen actively, how to ask good questions, and how to give feedback. Jones also shares strategies on how to overcome common communication challenges, such as shyness, nervousness, and conflict.
The third part of the book focuses on specific communication situations, such as job interviews, presentations, and difficult conversations and how to handle these situations effectively.
The fourth part of the book covers the importance of nonverbal communication as nonverbal communication is just as important as verbal communication. In this part, readers learn how to use nonverbal cues to their advantage.
The fifth and final part of the book is a collection of practical tactics for effective communication covering a wide range of topics, from how to write effective emails to how to give a great presentation.
What you’ll learn when you read “Exactly What to Say”:
- How to build relationships and rapport with others
- The basics of effective communication
- How to handle specific communication situations
- The importance of nonverbal communication
- Tips and tricks for effective communication
About Exactly What to Say Author, Phil Jones
Phil Jones is a widely recognized master of influence and persuasion who has authored seven best-selling business books, one children’s picture book, and produced the most-listened-to non-fiction audiobook of all time. He is known for his unique thinking, sharp insights around communication, and proven personal pedigree of peak performance, which has made him a sought-after thought leader and advisor to other thought leaders.
Jones’s journey into entrepreneurship began early. At the tender age of 14, he started a car-washing business and quickly grew it into a fleet of friends working on his behalf, earning more than his teachers by the time he was 15. His early career was marked by dynamic and challenging roles, including leading experienced sales teams and guiding Premier League football clubs in maximizing their sponsorships and licensing agreements. He also helped grow an independent real estate business to over $240 million in revenue with a sales team of just five.
In 2008, Jones decided to dedicate his future to helping others succeed by starting his training and consulting business from scratch. His core belief is that changing one’s words can truly change their world, and he has dedicated his work to helping people improve their communication skills and maximize the effectiveness of their conversations.
Jones’s expertise extends beyond his public speaking and international best-selling book, “Exactly What to Say – The Magic Words for Influence and Impact.” He also provides strategy behind the scenes for some of the world’s biggest brands, helping them understand their critical conversations and develop the success language needed to maximize their effectiveness.