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You are here: Home / 2009 / Archives for September 2009

Archives for September 2009

Why Having The Best Darn Widget Does Not Guarantee Success in Business

September 30, 2009 By Robert Estupinian

Many times I am asked by clients to review their business model in an effort to help them with their marketing or business development. There are many times that these same clients have actually developed a product that they feel is superior in performance and appearance. When I ask them why anyone should prefer their […]

Filed Under: Info-Marketing, Marketing, Sales Tagged With: business success, entrepreneurship, innovate, marketing, small business

3 Strategies to Help Anyone Who Has Bombed a Sales Call

September 29, 2009 By Robert Estupinian

woman in black long sleeve shirt covering her face with her hands

Just about everyone in business is selling these days. The ability to sell and persuade customers is a skill that takes some time to develop and is among one of the highest paid activities any business owner can do.  Nevertheless, just about everyone that has sold something can relate to the sinking gut feeling  you get when you have […]

Filed Under: Sales Tagged With: Bay Area Mastermind, sales, sales calls, sales frustration, sales presentation, small business

Creating a Unique Customer Experience

September 22, 2009 By Robert Estupinian

Last week my wife and I were invited to be a guest of CH Premier Jewelers as they hosted the Patek Phillipe watch collection. For those of you not familiar with Patek Phillipe, it is one of the worlds top luxury watch makers that can trace their origination to 1839. So, if you like complicated watches and have […]

Filed Under: Events, Marketing, Sales Tagged With: customer experience, event marketing, small business, the value of a customer

You Just Can’t Beat Them Into Producing (Part 2)

September 15, 2009 By Robert Estupinian

In part one we introduced some of the problems companies face when simply demanding more from their salespeople these days. In this second part we will look at where the hidden costs are for most companies and what can be done to overcome a non producing salesperson or sales team. Although what is discussed here pertain […]

Filed Under: Sales Tagged With: Bay Area Mastermind, Sales performance, sales success, Sales Teams, small business

You Just Can’t Beat Them Into Producing (Part 1)

September 14, 2009 By Robert Estupinian

The recent economic challenges has caused many owners and managers to have a sense of urgency in bringing in sales like never before. It was not  long ago when simply having the open sign turned on meant people would buy and revenues would come int. Not anymore. The desperation caused by low sales numbers had […]

Filed Under: Sales Tagged With: Sales Force, Sales performance, Sales Teams, small business, small business profitability

September’s Business Insights

September 7, 2009 By Robert Estupinian

In this post we want to cover some brief ideas that can give you some ideas for you and your business. Here you will find some ideas that can help you with your taxes, retirement, and give you a brief economic outlook. At Bay Area Mastermind our members always benefit from these insights and you […]

Filed Under: Economy, Resources Tagged With: Bay Area Mastermind, entrepreneurship, Roth IRA's, U. S. economy. small business

Why One Business is Thriving and The Other is Going Out of Business

September 3, 2009 By Robert Estupinian

All of us are aware of changes that are occurring to business landscape. Some are thriving out there while others are simply being forced to close their doors. The interesting thing is that business failure is not specific to one type of business or based on the time that business has been in business. These […]

Filed Under: Economy, Marketing Tagged With: Bay Area Mastermind, Economy, marketing, small business

Two Things You Need to be Successful in Business (Part 2)

September 2, 2009 By Robert Estupinian

In our previous post we discussed the importance of finding a large starving crowd. The second important element goes hand in hand with the first. This is fully understanding the buying power and buying habits of the market . When you break down all the variables of consumer behavior we find that people buy what they buy […]

Filed Under: Economy, Marketing Tagged With: Bay Area Mastermind, business success, marketing, small business, start business

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