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You are here: Home / Archives for advertising for small businesses

How to Blend SEO and PPC For Increase Profits

July 1, 2014 By Robert Estupinian

A common question many business owners ponder: Do I invest in Search Engine Optimization (SEO) or Pay-Per Click (PPC) paid search advertising? Important question and an essential one for your business to grow. Their intent is simply to invest money and energy into the one form of advertising and lead generation that will give them […]

Filed Under: Economy, Entrepreneurship, Lead Generation, Marketing, Performance, Resources, Small Business Tagged With: advertising for small businesses, business success, marketing, marketing online, online marketing, organic search, PPC (Pay per Click), search engine optimization, seo

Making Your Business Stand Out By Making Your Product Invisible

March 8, 2012 By Robert Estupinian

Mercedes makes car invisible

One of the biggest hurdles for any business is to differentiate their product and services despite the similarities of other offerings in the market. Many times, businesses think the best way to do this is to build a better product or service. Truth be told, the quality of the product and a high level of […]

Filed Under: Advertising, Marketing Tagged With: advertising for small businesses, marketing, Robert Estupinian, small business, small business profitability, Word of mouth advertising

This Advertising Stuff Doesn’t Work, What a Waste of Time and Money

August 30, 2010 By Robert Estupinian

Advertising Doesn't Work

Frustration is all around these days as many businesses struggle to get customers in. Advertising can sometimes be black hole that simply sucks the money out of a business with no return.  Therefore, it is not uncommon for business owners to feel that they may be better off not doing any advertising or marketing. Are […]

Filed Under: Advertising, Economy, Entrepreneurship, Marketing Tagged With: advertising for small businesses, entrepreneurship, marketing, Robert Estupinian, small business

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