A common question many business owners ponder: Do I invest in Search Engine Optimization (SEO) or Pay-Per Click (PPC) paid search advertising? Important question and an essential one for your business to grow. Their intent is simply to invest money and energy into the one form of advertising and lead generation that will give them […]
Things Rarely Stay The Same For Long
I received the news from The Wall Street Journal on one of their ALERTS this Wednesday the 29th, but it looks like everyone was soon reporting it. What am I talking about? It is the deal that was agreed upon between Microsoft and Yahoo. The new venture will have Microsoft power Yahoo’s search, while at […]
Has The Economy Affected The Value of Email Marketing?
Despite the fact that all of us are a lot more savvy these days, and we are inundated with information,email marketing continues to be a viable vehicle that is driving some real results.
Executives Choose Online Research Above All Else
By Robert Estupinian I am sure that it is no surprise to anyone that executive level managers are first seeking the internet to get their information when doing research. What was not known is to what extent. According the “Rise of the Digital C-Suite” study from Forbes Insights and Google, the Internet has become the […]
The Future and Power of Online Retail Sales
The media these days continues to pound out large amounts of bad economic data. However, even in the mist of all the turmoil there are positive signs that need to be acknowledged. Of course, this is not to say that all is well and that we simply throw caution to the wind. Rather let’s take […]