One of the biggest challenges us business owners face with marketing is being consistent with engaging, strategic marketing to actively grow our businesses. Marketing is often lacking – or haphazard at best – and even if there’s tracking in place, marketing typically ends up being reactive instead of proactive. Almost half of all small business […]
How Discounting Your Products is More Disastrous Than You Can Imagine
“20% Off!” “Buy One, Get One Free!”, “Black Friday Sale!” “… Going Out of Business!” Your discount promotions are gutting your business – and you might not even know it. We see promotions all the time where companies discount their products and services, but those businesses never share what that actually means financially behind the […]
Why Content Marketing Is Important for Your Business
When Bill Gates famously coined the phrase “Content is King” in 1996, he already envisioned how the new world would be shaped by content. Why? Competition is stiff amongst businesses today. It is commonplace for business owners to invest in different strategic campaigns to engage both their old and new customers, boost leads, and generate […]