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You are here: Home / Archives for 2010

Archives for 2010

The Fall Economic Outlook

September 14, 2010 By Robert Estupinian

Unemployment

Many of our readers have recently emailed and asked for an update of my previous economic outlook that I made at the beginning of the year.  These days the media is reporting on just about every bit of data and very little makes sense. In fact, we would argue that much of it has nothing […]

Filed Under: Economy Tagged With: Bay Area Mastermind, fall economic review, small business

This Advertising Stuff Doesn’t Work, What a Waste of Time and Money

August 30, 2010 By Robert Estupinian

Advertising Doesn't Work

Frustration is all around these days as many businesses struggle to get customers in. Advertising can sometimes be black hole that simply sucks the money out of a business with no return.  Therefore, it is not uncommon for business owners to feel that they may be better off not doing any advertising or marketing. Are […]

Filed Under: Advertising, Economy, Marketing Tagged With: advertising for small businesses, entrepreneurship, marketing, Robert Estupinian, small business

When It Is Not a Good Idea to Make a Change in Your Marketing

July 21, 2010 By Robert Estupinian

These days it is apparent that the way we sell and the way that we market is changing right before our eyes. For some business owners not being able to flex with the changes is causing major problems with their profitability and with some it has meant closing down altogether. Therefore, being able to change […]

Filed Under: Marketing Tagged With: branding, business logos, making changes to marketing plans, marketing

Leadership Lessons From a True Legend Who Walked his Talk

July 6, 2010 By Robert Estupinian

Even if you have never been into sports most business professionals have heard of and admired Coach John Wooden. On June 4Th 2010 the world lost this great basketball coaches and wise leader at the age of 99.  Fortunately we still have access to his ideas and strategies that can help any business owner succeed.

Filed Under: Leadership, Performance Tagged With: business suceess, Coach John Wooden, John Wooden, leadership in business, small business

Business Lessons From The World Cup

July 1, 2010 By Robert Estupinian

World Cup Soccer

There is an old saying that I have always liked, “It aint over until the fat lady sings”.  This is as true in sports as it is in business.  It is so easy to prematurely give up when the odds appear to be totally against us. The annals of business are full of stories of […]

Filed Under: Marketing, Performance Tagged With: Business ideas from the world cup, Management, winning business teams

Every Business Owner Needs an Advisory Board

June 2, 2010 By Robert Estupinian

These days staying ahead of the competition and market changes is necessary to the very survival of the business. Just being good is not enough and mediocrity spells certain death for any business who allows it to occur. So, how can a business owner make sure that they are on top of it all? One […]

Filed Under: Uncategorized Tagged With: business advice, business owner, business strategies, mastermind, small business

Three Big Levers to Grow Your Business and What We Can Learn from Starbucks, McDonalds, and AMC

May 19, 2010 By Jeremy Shapiro

There are a billion different ways to grow your business, but there is a particular set of three “levers” that you can use to make game-changing increases in cashflow. Your businesses cashflow is basically defined by: Cashflow = Number of Customers x Average Ticket Sale x Frequency of Purchase This means that if you can […]

Filed Under: Marketing, Sales

An Ironic Story

May 15, 2010 By Robert Estupinian

I just had to share with all of you this rather silly story. Heck, these days all of us can use a good irony here and there. The world is sometimes just interesting and full of strange tales. So here is the short story. Let me know what you think.

Filed Under: Just Interesting Tagged With: pirates, Russian sailors

Can You Get Smarter By Playing Brain Training Games

April 21, 2010 By Robert Estupinian

A new study published in the science journal Nature states that there is no empirical support to show that using those computerized brain training programs actually improve overall cognitive functioning. The study followed 11,430 participants over six weeks using the cognitive  training tasks claimed to improve such things as reasoning, memory, planning, and attention.

Filed Under: Performance Tagged With: Bay Area Mastermind, brain training, brain training games, entrepreneurship

The Silver Lining for Business Owners

April 8, 2010 By Robert Estupinian

Silver Lining for Business Owners

In the previous post, How Credit is Effecting Your Business, we discussed how the credit crises has changed the way that business owners are operating.  We also discussed the value of knowing the true FICO score and where to get it. Sure there are more things to deal with now than before as a result […]

Filed Under: Economy Tagged With: credit crises, economic opportunities, Economy, small business

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