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You are here: Home / Archives for Recommended Reading

Exactly What to Say

April 26, 2024 By Jeremy Shapiro

Exactly What to Say by Phil Jones

Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones is a practical guide with the tools and techniques needed to communicate effectively in both personal and professional settings. The book is organized into five parts, each covering a different aspect of effective communication. The first part of the book focuses […]

Filed Under: Copywriting, Management, Marketing, Recommended Reading, Sales

The Go-Giver

February 26, 2024 By Jeremy Shapiro

The Go-Giver, by Bob Burg

A Little Story about a Powerful Business Idea The Go-Giver, by Bob Burg, is a parable that tells the story of a young man named Joe who is struggling to be successful in his business. He meets an old man named Pindar, who teaches him the principles of “givers gain.” The book shows how a […]

Filed Under: Recommended Reading

The Business of Belonging

February 22, 2024 By Jeremy Shapiro

The Business of Belonging: How to Make Community your Competitive Advantage by David Spinks

How to Make Community your Competitive Advantage Have you noticed the growing significance of community in the business world? The Business of Belonging by David Spinks delves into this movement, highlighting the power of genuine connections and a sense of belonging for customers. Spinks, with over a decade of experience in community building, provides a […]

Filed Under: Recommended Reading

Rocket Fuel

January 9, 2024 By Jeremy Shapiro

Rocket Fuel by Gino Wickman

The One Essential Combination That Will Get You More of What You Want from Your Business Rocket Fuel by Gino Wickman helps us business owners create and sustain high-growth companies and provides a framework for understanding how your business works and how to make it grow. The book is divided into two parts. The first […]

Filed Under: Recommended Reading

Oversubscribed: How To Get People Lining Up To Do Business With You

November 6, 2023 By Jeremy Shapiro

Oversubscribed: How To Get People Lining Up To Do Business With You

You want your business to be the hottest thing in town, right? That’s what “Oversubscribed: How To Get People Lining Up To Do Business With You” can help you to get. Author Daniel Priestly spills all the secrets on how to create wild demand for what you offer. Imagine having people lining up, practically begging […]

Filed Under: Lead Generation, Marketing, Recommended Reading

Hooked: How to Build Habit-Forming Products

October 18, 2023 By Jeremy Shapiro

Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked is Revised and Updated, Featuring a New Case Study! Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model – a […]

Filed Under: Marketing, Recommended Reading, Sales

Never Split the Difference

October 16, 2023 By Jeremy Shapiro

Never Split the Difference by Chris Voss

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations – whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, […]

Filed Under: Recommended Reading, Sales

The Mom Test

October 10, 2023 By Jeremy Shapiro

The Mom Test by Rob Fitzpatrick

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a […]

Filed Under: Recommended Reading, Sales, Small Business

Making Work Visible

July 13, 2023 By Jeremy Shapiro

Making Work Visible

Today’s workers are drowning: nonstop requests for time, days filled to the brim with meetings, and endless nights spent heroically fixing the latest problems. This churn and burn is creating a workforce constantly on the edge of burnout. In this updated edition, IT time management expert Dominica DeGrandis reveals the real crime of the century―time […]

Filed Under: Performance, Productivity, Recommended Reading

Mindset: The New Psychology of Success

May 26, 2023 By Jeremy Shapiro

Mindset: The New Psychology of Success

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths […]

Filed Under: Finance, Performance, Recommended Reading

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