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You are here: Home / Archives for Recommended Reading

Oversubscribed: How To Get People Lining Up To Do Business With You

November 6, 2023 By Jeremy Shapiro

Oversubscribed: How To Get People Lining Up To Do Business With You

You want your business to be the hottest thing in town, right? That’s what “Oversubscribed: How To Get People Lining Up To Do Business With You” can help you to get. Author Daniel Priestly spills all the secrets on how to create wild demand for what you offer. Imagine having people lining up, practically begging […]

Filed Under: Lead Generation, Marketing, Recommended Reading

Hooked: How to Build Habit-Forming Products

October 18, 2023 By Jeremy Shapiro

Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked is Revised and Updated, Featuring a New Case Study! Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model – a […]

Filed Under: Marketing, Recommended Reading, Sales

Never Split the Difference

October 16, 2023 By Jeremy Shapiro

Never Split the Difference by Chris Voss

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations – whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, […]

Filed Under: Recommended Reading, Sales

The Mom Test

October 10, 2023 By Jeremy Shapiro

The Mom Test by Rob Fitzpatrick

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a […]

Filed Under: Recommended Reading, Sales, Small Business

Making Work Visible

July 13, 2023 By Jeremy Shapiro

Making Work Visible

Today’s workers are drowning: nonstop requests for time, days filled to the brim with meetings, and endless nights spent heroically fixing the latest problems. This churn and burn is creating a workforce constantly on the edge of burnout. In this updated edition, IT time management expert Dominica DeGrandis reveals the real crime of the century―time […]

Filed Under: Performance, Productivity, Recommended Reading

Mindset: The New Psychology of Success

May 26, 2023 By Jeremy Shapiro

Mindset: The New Psychology of Success

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths […]

Filed Under: Finance, Performance, Recommended Reading

Super Founders

May 25, 2023 By Jeremy Shapiro

Super Founders

What Data Reveals about Billion Dollar Startups Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar […]

Filed Under: Recommended Reading

To Sell Is Human

May 17, 2023 By Jeremy Shapiro

To Sell is Human by Daniel Pink

The Surprising Truth About Moving Others From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising – and surprisingly useful – new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in […]

Filed Under: Recommended Reading, Sales

The Direct Mail Revolution

May 2, 2023 By Jeremy Shapiro

How to Create Profitable Direct Mail Campaigns in a Digital World In our digital world, it’s easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the […]

Filed Under: Marketing, Recommended Reading

Flip The Script

April 27, 2023 By Jeremy Shapiro

Flip the Script by Oren Klaff

Getting People to Think Your Idea Is Their Idea Is there anything worse than a high-pressure salesperson pushing you to say “yes” (then sign on the dotted line) before you’re ready? If there’s one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it’s that people are sick of […]

Filed Under: Recommended Reading, Sales

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