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You are here: Home / Archives for Marketing

Where Does The Best Word of Mouth Advertising Come From?

June 22, 2009 By Robert Estupinian

Everyone that is in business will always state that the best customers are the ones that come by way of a referral. In fact the least expensive type of advertising that any business can do is word of mouth advertising. So what about word of mouth advertising on the web?

Filed Under: Entrepreneurship, Marketing, Sales Tagged With: marketing, referrals, small business, Word of mouth advertising

New Study Shows The Real Story of Videos Online

June 20, 2009 By Robert Estupinian

Many of us have heard that video is the in thing these days if you are going to be trying to captivate visitors on your site. A recent study is showing that on average Americans are spending as much as 9 hours in front of some screen per day. The question then is are they […]

Filed Under: Entrepreneurship, Info-Marketing, Marketing, Social Media Tagged With: Bay Area Mastermind, marketing online, online videos, small business

Why Some people May be Opting out of Your Email List

June 19, 2009 By Robert Estupinian

It is no secrete that E-mail marketing is one of the more effective and less expensive ways to retain and get customers. In fact, a recent study by comScore found that e-mail had a 4.4% sales conversion rate in the US. Similarly in a survey conducted by MarketingSherpa and ADTECH, 44% of marketers said that e-mails to […]

Filed Under: Entrepreneurship, Info-Marketing, Marketing Tagged With: email campaign, mastermind, small business

The Online Power of Mothers

June 8, 2009 By Robert Estupinian

34 Million Moms Are Online Keeping up with their children keeps moms on the leading edge of new technologies and online activities. In fact, they are among the most savvy of all online users. They are also one of the larger user groups online. eMarketer estimates 34 million mothers in the US go online at […]

Filed Under: Info-Marketing, Marketing Tagged With: moms online, purchasing power of women

7 Tactics for Marketing in a Recession – June 25th

June 2, 2009 By Jeremy Shapiro

Join us on Thursday, June 25th for an evening of networking with other bay area entrepreneurs and business owners, and a special presentation by local marketing experts Robert Estupinian and Jeremy B. Shapiro on the 7 tactics for Marketing in a Recession. At this networking mixer, you’ll have a chance to: Pre-registration is required and can be done online […]

Filed Under: Events, Marketing Tagged With: mixer, networking

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