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You are here: Home / Archives for Marketing

Why One Business is Thriving and The Other is Going Out of Business

September 3, 2009 By Robert Estupinian

All of us are aware of changes that are occurring to business landscape. Some are thriving out there while others are simply being forced to close their doors. The interesting thing is that business failure is not specific to one type of business or based on the time that business has been in business. These […]

Filed Under: Economy, Entrepreneurship, Marketing Tagged With: Bay Area Mastermind, Economy, marketing, small business

Two Things You Need to be Successful in Business (Part 2)

September 2, 2009 By Robert Estupinian

In our previous post we discussed the importance of finding a large starving crowd. The second important element goes hand in hand with the first. This is fully understanding the buying power and buying habits of the market . When you break down all the variables of consumer behavior we find that people buy what they buy […]

Filed Under: Economy, Entrepreneurship, Marketing Tagged With: Bay Area Mastermind, business success, marketing, small business, start business

Lay-Away is Back in Style… Just Not How You Think

August 26, 2009 By Robert Estupinian

A recent article from The Financial Times reports that Levi Strauss & Co will begin offering its jeans on an installment plan to Indian consumers. The idea of having to use a lay-away plan to pay for jeans may seem a bit unreal to people in the United States. However, as the article shows the Indian […]

Filed Under: Economy, Entrepreneurship, Marketing Tagged With: Bay Area Mastermind, Layaway plans, marketing, small business

The Two Things You Need To Be Successful in Business (Part 1)

August 24, 2009 By Robert Estupinian

A recent article in the Wall Street Journal stated that, “With the economy tanking, lots of people are striking out on their own… now launching a start-up seems like a better bet than taking on an endless job hunt”. There are many reasons why people get into business. Not the least is because they want […]

Filed Under: Entrepreneurship, Marketing Tagged With: entrepreneurship, market research, small business, small business success, starting a business in a recession

Could Someone Tell British Airways That We’re in a Recession?

August 19, 2009 By Jeremy Shapiro

white and blue airplane under white clouds during daytime

I was flipping through the latest edition of the Robb Report earlier today and saw an advertisement from British Airways on their upcoming new level of pond-hopping service on custom-built Airbus A318s starting at $12,290 before taxes and fees. The new direct route is 100% business class service flying twice a day, 6 days a week […]

Filed Under: Economy, Marketing, Sales

Welcome to the World of Socialnomics

August 17, 2009 By Jeremy Shapiro

After returning home from 3 day’s at Srini’s Internet Income Summit, one thing is clear. We’re moving more and more into the world of social media, becoming ever more connected, relying even more so on trusted, social recommendations, and entering the world of “Socialnomics.” Quick! You need a babysitter TONIGHT. Where do you go? Google […]

Filed Under: Marketing, Social Media

Adventures with Strongman Logan Christopher

August 14, 2009 By Jeremy Shapiro

Last night after the first day of Srini’s Internet Income Summit, Logan, Mahesh and I went over to Planet Granite and played on the adult Jungle Gym. Logan and I climbed to the top of the rope with no hands, and then I learned how to climb a rope upside down. You’ve got to love […]

Filed Under: Entrepreneurship, Events, Info-Marketing, Marketing, Networking Tagged With: From Stock Boy to International Information / Internet Marketer

The Power of Pass Along Marketing

August 12, 2009 By Srini Saripalli

Srini and The Power of Pass Along Marketing

My entire presentation is focused on three specific areas. 1) Internet Marketing & Changing Dynamics 2) How to attract a lot of traffic to your website, build lists and make money in the process 3) The self discipline needed to build a thriving online business

Filed Under: Events, Info-Marketing, Marketing, Social Media

Marketing Campaigns Gone Wrong – KFC

August 6, 2009 By Jeremy Shapiro

KFC fries and chicken lot

For part 2 of my 3 part series on Marketing Campaigns Gone Wrong, let’s take a look at Kentucky Fried Chicken. Following up on Denny’s offer of a free Grand Slam Breakfast for America, KFC went one step further by not only offering a free 2-piece chicken meal with 2 individual sides and a biscuit, […]

Filed Under: Marketing, Sales

Web Traffic & Conversion Secrets for Offline Marketers

July 31, 2009 By Jeremy Shapiro

Last night’s Bay Area Mastermind Business Networking Mixer featured locally based and internationally famed online marketing expert, Srini Saripalli who presented on Web Traffic & Conversion Secrets for Offline Marketers. The room was packed with standing room only when the meeting got started, and there wasn’t a still pen in the room. Srini’s presentation was […]

Filed Under: Events, Marketing, Networking

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