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You are here: Home / Archives for Sales

Exactly What to Say

April 26, 2024 By Jeremy Shapiro

Exactly What to Say by Phil Jones

Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones is a practical guide with the tools and techniques needed to communicate effectively in both personal and professional settings. The book is organized into five parts, each covering a different aspect of effective communication. The first part of the book focuses […]

Filed Under: Copywriting, Management, Marketing, Recommended Reading, Sales

Leading vs. Lagging Indicators: Driving Success With Leading Indicators

February 13, 2024 By Jeremy Shapiro

Driving Success With Leading Indicators

When it comes to leading and lagging indicators in business, a great way to think about them is through the athlete analogy.  While every athlete wants to WIN, they can’t change the outcome of a match or competition once it’s over; the result is what it is. Win or lose, all that remains is simply […]

Filed Under: Articles, Lead Generation, Management, Marketing, Sales

Hooked: How to Build Habit-Forming Products

October 18, 2023 By Jeremy Shapiro

Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked is Revised and Updated, Featuring a New Case Study! Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model – a […]

Filed Under: Marketing, Recommended Reading, Sales

Never Split the Difference

October 16, 2023 By Jeremy Shapiro

Never Split the Difference by Chris Voss

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations – whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, […]

Filed Under: Recommended Reading, Sales

The Mom Test

October 10, 2023 By Jeremy Shapiro

The Mom Test by Rob Fitzpatrick

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a […]

Filed Under: Recommended Reading, Sales, Small Business

Funnels for E-Commerce Businesses

August 14, 2023 By Jeremy Shapiro

E-Commerce Business Funnels

Funnels for e-commerce businesses are quite different than a funnel for coaches, consultants, and higher-end 1:1 services. With an e-commerce funnel, you’ll typically have a visitor come to your site, ideally opt-in, add items to their cart, and checkout online using their credit card. 24 hours a day. 7 days a week. While you sleep. […]

Filed Under: Articles, Entrepreneurship, Lead Generation, Marketing, Sales

Funnels for Coaching / Consulting Businesses

August 2, 2023 By Jeremy Shapiro

Coaching Funnels

Funnels for coaching, consulting, or higher-end 1:1 services businesses are unique from a typical e-commerce funnel where someone visits your landing page, opts in, and then purchases online using their credit card. Coaching funnels are more nuanced typically with a lower volume of higher quality leads that require a higher level of touch to get […]

Filed Under: Articles, Entrepreneurship, Lead Generation, Marketing, Sales

Going in for the Close

July 26, 2023 By Jeremy Shapiro

The most recent session of our Business Mastery Program wrapped up our Sales Module with Going in the for Close. Here is what we touched on from my notes during our session:

Filed Under: Business Mastery Notes, Sales

Handling Common Objections

July 12, 2023 By Jeremy Shapiro

Sales: Handling Common Objections

The most recent session of our Business Mastery Program continued into Module 7 on the the Handling Common Objections. Here is what we touched on from my notes during our session:

Filed Under: Business Mastery Notes, Sales

Importance of Options

June 29, 2023 By Jeremy Shapiro

Sales: Importance of Options

The most recent session of our Business Mastery Program continued into Module 7 on the the Importance of Options. Here is what we touched on from my notes during our session:

Filed Under: Business Mastery Notes, Sales

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