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You are here: Home / Archives for Copywriting

Exactly What to Say

April 26, 2024 By Jeremy Shapiro

Exactly What to Say by Phil Jones

Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones is a practical guide with the tools and techniques needed to communicate effectively in both personal and professional settings. The book is organized into five parts, each covering a different aspect of effective communication. The first part of the book focuses […]

Filed Under: Copywriting, Management, Marketing, Recommended Reading, Sales

Why Content Marketing Is Important for Your Business

February 16, 2022 By Jeremy Shapiro

When Bill Gates famously coined the phrase “Content is King” in 1996, he already envisioned how the new world would be shaped by content.  Why? Competition is stiff amongst businesses today. It is commonplace for business owners to invest in different strategic campaigns to engage both their old and new customers, boost leads, and generate […]

Filed Under: Articles, Copywriting, Lead Generation, Marketing, Social Media Tagged With: featured marketing

Email Marketing That Doesn’t Make You Sick in Your Mouth

February 8, 2022 By Jeremy Shapiro

While email is the #1 sales generation channel for most companies, too many businesses don’t build campaigns with strategies focused on conversions and making email marketing work in the modern world. So, how do you apply proper email marketing strategies for their quickest win…? Who can help? You might know them as hosts of the […]

Filed Under: Copywriting, Events, Featured Speakers, Lead Generation, Marketing

Epic Author Success Secrets with Trevor Crane

September 7, 2021 By Jeremy Shapiro

If you want to become irresistible to your ideal target client, and consistently grow your leads, sales and revenue, Trevor Crane can help you write a great book in 90 days or less, make it a bestseller, and turn it into your most powerful marketing tool. Trevor’s mission is to create Epic Authors who impact […]

Filed Under: Copywriting, Entrepreneurship, Events, Featured Speakers, Info-Marketing, Lead Generation, Marketing, Sales

Direct Mail: Best Practices with Craig Simpson

July 27, 2020 By Jeremy Shapiro

Craig Simpson on Direct Mail

Who should be leveraging Direct Mail for marketing and what do you need to be successful? How do match up the right list, creative, copy, and offer? Find out at our upcoming Mastermind with guest speaker, Craig Simpson. Craig is the owner of Simpson Direct, Inc. based out of Bend, Oregon. Since beginning his career […]

Filed Under: Advertising, Copywriting, Events, Featured Speakers, Marketing, Sales, Small Business

StoryBrand: Creating Clarity in Your Messaging with Francis Jones

April 17, 2018 By PM

If you are a business owner struggling to find new customers and you’re just not sure what you are doing wrong or how to fix the problem, you are not alone. This isn’t a problem that is going to solve itself and spending more money to get the same mediocre results is only going to […]

Filed Under: Copywriting, Featured Speakers, Lead Generation, Marketing

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