Every potential customer begins as a suspect. Some of those suspects become prospects. Some of those prospects become customers. So how do you get more – and better quality – suspects to discover your business, become prospects, and convert to your best quality customers? How can you use data from the initial coldest traffic all […]
Fast Funnel Fixes for the Most Common (and Unusual) Business Funnels
Funnels are everywhere in your business – not just in your sales pipeline – and knowing WHAT to optimize and where matters. Beyond marketing funnels and sales funnels, where can you find funnels in your business? How do you track each funnel stage and how effective your funnel is? What are the most common places […]
How to Develop a TikTok Business Strategy
Danielle Johnson launched Realm Candles in September of 2020 after teaching herself the process using YouTube videos. Her collection of soy-wax candles has delicious scents like Lemonade, Honey, and Rosé, packaged in stylish minimalist packaging. It’s not easy to start a business during a pandemic, so Johnson opted to launch her business on the video-sharing […]
Reddit Advertising Guide for Business
With 1.8 billion page views per month, Reddit generates a lot of traffic. And with 130,000 communities covering every possible topic, Reddit is the world’s largest community website that can offer targeted advertising opportunities to maximize your budget and snag those customers you’ve been dreaming about. What Can Businesses Do with Reddit in 2022? If […]
The Art of Replicating Your Ideal Clients
The Perfect Client: Who Do You Want to Work With? We’re all guilty of it: playing favorites with certain clients. There are always going to be clients that you mesh well with, whether that is due to compatible personalities, clients who pay well and on time, or clients who seem to understand you and your […]
How to Improve Your Business Credit Score
“Business has only two functions – marketing and innovation.” – Peter Drucker. Peter Drucker was about right about business only having two function. However… for this to be possible, your business needs cash, and lots of it. When you don’t have the necessary funds to achieve your marketing and innovative goals, the next best option […]
Why Content Marketing Is Important for Your Business
When Bill Gates famously coined the phrase “Content is King” in 1996, he already envisioned how the new world would be shaped by content. Why? Competition is stiff amongst businesses today. It is commonplace for business owners to invest in different strategic campaigns to engage both their old and new customers, boost leads, and generate […]
Email Marketing That Doesn’t Make You Sick in Your Mouth
While email is the #1 sales generation channel for most companies, too many businesses don’t build campaigns with strategies focused on conversions and making email marketing work in the modern world. So, how do you apply proper email marketing strategies for their quickest win…? Who can help? You might know them as hosts of the […]
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