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You are here: Home / Archives for Marketing

Blue Ocean Strategy

September 29, 2021 By Jeremy Shapiro

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, […]

Filed Under: Business Mastery Required Reading, Entrepreneurship, Marketing, Recommended Reading

How to Create a Killer Social Media Strategy

September 27, 2021 By Michael Wight

Most businesses are on social media – including 97 percent of all Fortune 500 enterprises – and almost all of them have one thing in common – an impressive social media strategy. Why Have a Social Media Strategy? The power of social media cannot be neglected but… you can’t get real results without a proper strategy. […]

Filed Under: Advertising, Articles, Marketing, Sales, Social Media

Epic Author Success Secrets with Trevor Crane

September 7, 2021 By Jeremy Shapiro

If you want to become irresistible to your ideal target client, and consistently grow your leads, sales and revenue, Trevor Crane can help you write a great book in 90 days or less, make it a bestseller, and turn it into your most powerful marketing tool. Trevor’s mission is to create Epic Authors who impact […]

Filed Under: Copywriting, Entrepreneurship, Events, Featured Speakers, Info-Marketing, Lead Generation, Marketing, Sales

Direct Mail: Best Practices with Craig Simpson

July 27, 2020 By Jeremy Shapiro

Craig Simpson on Direct Mail

Who should be leveraging Direct Mail for marketing and what do you need to be successful? How do match up the right list, creative, copy, and offer? Find out at our upcoming Mastermind with guest speaker, Craig Simpson. Craig is the owner of Simpson Direct, Inc. based out of Bend, Oregon. Since beginning his career […]

Filed Under: Advertising, Copywriting, Events, Featured Speakers, Marketing, Sales, Small Business

YouTube Video Strategies with Pete Bennett

October 30, 2019 By Jeremy Shapiro

YouTube Expert Pete Bennett

How do you grow your YouTube channel, get your videos ranked, increase engagement, and monetize your videos? YouTube expert Peter Bennett will be answering these questions and more at our upcoming Bay Area Mastermind. Pete is a computer science graduate who spent a decade working for Exxon before leaving to set up both online and […]

Filed Under: Entrepreneurship, Lead Generation, Marketing, Social Media Tagged With: YouTube

LinkedIn for Small Business, Entrepreneurs, and Solopreneurs with Sandra Clark

June 20, 2019 By Jeremy Shapiro

Sandra Clark, LinkedIn, Mastermind

In this practical and informative presentation, LinkedIn Pro Sandra Clark will share why you can’t ignore the world’s largest business network and how to use LinkedIn to receive positive attention from business associates, clients and prospects. Join us at our July Mastermind and learn: How to effectively market yourself and your business with LinkedIn. Why […]

Filed Under: Featured Speakers, Lead Generation, Marketing, Networking, Sales, Small Business, Social Media Tagged With: linkedin

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